Sony Company Essay

Custom Student Mr. Teacher ENG 1001-04 30 October 2016

Sony Company

Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony’s roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita. In the crippled post-war Japanese economy Ibuka and Morita made their living repairing radios and manufacturing small numbers of voltmeters whilst looking to develop a future in designing and manufacturing new electronics. Perhaps surprisingly, their first electronic innovation was an automatic rice cooker. Its success was limited but it was the first in a long line of innovations which continue today. It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” to the billion dollar global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit the people.

Sony company make all the products base en technology they have products like televisions, video games, mp3 players, computers, DVD players etc….a new product that they are madding is a robot is going to be sell to the public. Sony plan includes reducing headcount by 10,000 in the 2012 financial year, a number that also reflects jobs leaving Sony as businesses are sold or otherwise reorganized, and will cost it 75 billion yen ($926 million) during 2012. Currently, the plan is to focus on digital imaging, gaming and mobile for growth, until those three make up 70 percent of its total sales in 2014. As far as its beleaguered HDTV business, it’s going forward with the plans announced during CES to streamline the product line, reduce its costs, and return to profitability by 2014. I think it will work because sony is always selling their products and they are always interested that the costumers are happy.

Sony announced that its losses this year would be worse than it had expected. Sony, after all, hasn’t turned a profit since 2008. It now expects to lose $6.4 billion this year. The reason is plain: Sony hasn’t had a hit product in years. The verdict of the stock market has been swift and brutal. Sony’s share price closed at 1,444 yen ($17.83) on Friday, a quarter of its value a decade ago and roughly where it stood in the mid-1980s, when the Walkman
ruled. Sony’s market value is now one-ninth that of Samsung Electronics, and just one-thirtieth of Apple’s. Even in Japan, where many consumers remain loyal to the brand, some people seem to be giving up on the company. I think this is true but no anymore because sony is making over this year more products that any other company. ← BP Apologize and Clean Up

Adidas Launches The Quest →

Sony has released a football-themed television commercial for 3D TV, featuring 2D doubled versions of Kaka. The ad was launched on television in Europe during the final of the Champions League in Madrid, along with an outdoor projection in Plaza Santa Ana, Madrid. A fully-functioning 3D version will be broadcast in cinemas across Europe prior to screenings of 3D films throughout the summer. “Please do not adjust your set… This is 3D TV… Maybe it’s time to get a 3D TV.” …

I found it in this web site ( in the commercial they are recording guys playing soccer and then kaka is playing with those guys but kaka score more gool that the others guys but all this gool look in 3D it look like is going to hit you the ball and then when the game is over the goalkeeper explote with the porter and that’s look really crazy it looks like the fire is going to you. This make me buy the tv but is too expensive the main target to buy this kind of tv is the rich people or the real fans of soccer only those people will buy that kind of tv.

I would buy an stock in the sony company. Because this company is going up and up more easily that any other company actually here in united states. Something that they produce is tv the sell more tv that any other thing the sony company made they are the first company that produce the tv in 3D and it looks like the people like it they are sallying more this things that any other thing.

Free Sony Company Essay Sample


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  • University/College: University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Date: 30 October 2016

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