Soft Drinks in India Essay
Soft Drinks in India
Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change. Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the MARKET is predicted to develop. Table of Content
Soft Drinks Records Further Growth in Value Sales
Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown Competition Between Coca-Cola and PepsiCo Becomes More Aggressive Modern Retailers Gain Further Popularity
Sustained Sales Likely To Record Steady Growth in Sales
Key Trends and Developments
Manufacturers Focus on Introducing New Flavours
Celebrity Endorsements Remain As Popular Promotional Tool
Modern Retail Gains Further Popularity
East and Northeast India
Rural Vs Urban Key Trends and Developments
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