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Offered psychology new investigation techniques and new ways of looking at human behaviours ways that emphasise the role of social influences in creating our world and also that emphasise the importance of experience. It is difficult to evaluate this new approach. It has to compete with a long history if successes and failures from other approaches. There has been a vast amount of research based on traditional approaches and this approach is only very fairly recent
It re-evaluated our concepts of objectivity and subjectivity and aims to uncover what individual are experiencing rather than simply deducing attitudes from external observations. According to some psychologists even some flawed methodology has provided us with useful information about human behaviour. It tries to view the world through the eyes of those who construct it. Social constructionists only try to interpret the social realities that people construct rather than trying to explain where they came from. Social construction involves direct action then without this it is not possible to understand human behaviour.
This theory tends to replace the causes of natural science and so replaces psychology as a more artistic subject such as literature than a science. Methodology used by the Social Constructionist Approach Researches are done to get a better understanding of constructions. It is usually qualitative because it deals with significance and meanings in a way that is easy to analyse as it focuses on the contexts in which meanings occur. Transcribed interviews with individuals or groups – a method of spoken data, which is written, down and recorded. This allows for the interviewer to understand how people socially construct and how this differs within groups and individually. Conversations between people that are naturally occur- This is a good way of again finding people’s private constructions and social realities.
Newspaper Articles and Magazines – This is a form of externalisation because this shows how people construct the social world as most newspapers and magazines try to construct the image of a perfect world where crimes are not accepted and people are expected to behave in a way that everyone find pleasing. Cultural products such as films and books – this follows objectification where these products as created by people starts to have a separate reality from those who made them. These are treated like they are a natural part of life instead of something that was created. It is sometimes incorporated into our actions and thoughts such as the excitement over film/books like Harry Potter or Lord of the Rings. People often refer to these not as a book or film but just as ordinary events.
The cultural products usually portray the writer’s social constructions about different issues and beliefs, which is why this is used as a method for this approach. Evaluation of the methodology used by the Social Constructionist Approach Strengths Weaknesses It is good method for finding out how social constructions occur as it finding out how people construct through their own eyes. This also means that culture and the time period can be taken into account when analysing. There are problems with ethics and informed consent with this methodology. This is because it is often unethical to intrude in private conversations, which is why informed consent is needed. But this may cause social desirability bias where people act up to be seen in a good light. This is the same problem that occurs in interviews.