Skadurz Pro Essay

Custom Student Mr. Teacher ENG 1001-04 11 March 2016

Skadurz Pro

1. Who are the main players (name and position)?
The main players are owner Joel St. Marseille and his mother, fulltime manager, Connie St. Marseille.

2. In what business or businesses and industry or industries is the company operating? The business is Skadurz Pro, which is a store that sells skateboard and snowboard equipment as well as clothing, shoes, and accessories. The industry is sporting goods.

3. What are the issues and problems facing the company? (Sort them by importance and urgency . ) The problems facing this organization are the retirement of Connie, which will affect the management of the stores two locations. Also, there is competition, West 49, that is moving in across the street from one of the stores location (New Sudbury) and the building of the second location (in South End) is up for sale.

4. What is the primary problem for the company/organization in this case? The primary problem for Skadurz Pro is which of the stores location to keep open; New Sudbury or South End.

5. Why have the problem (s) you cite emerged? Identify the causal chain (the events or circumstances that caused the problem-Some will be Internal Weaknesses, others EXTERNAL Threats). The primary problem has emerged is due to three factors. First, since Connie will be retiring and St. Marseille would like Skadurz Pro to be family-owned, managing both stores would be very difficult and challenging. The second and third factors, both, determine which of two store locations to keep open. There is competition moving in across the street of the New Sudbury location, and the building Skadurz Pro rents from is closing, and there is no indication if the new owner will keep St. Marseille/Skadurz Pro as a tenant.

6. What are the characteristics of the industry that the company is in and how is the industry changing over time? The industry that the company is in sporting goods, and it changes a lot over time. It changes in terms of new products that come out, how products are being marketed and sold, and if they are sold over time. There is also an increase interest in customized skateboards.

7. What is the firm’s strategy for differentiation, enabling them to compete within the context of their industry? Skadurz Pro sells customized skateboards and name brand skateboarding and snowboarding hard and soft products that is difficult to find in Sudbury. Also sold unique informational VHS and DVD movies not available north of Toronto.

8. What are possible solutions to the problems you have identified? The possible solutions to the problems identified is to keep the New Sudbury open and close the South End location, or close New Sudbury and keep South End location open. Another possible solution is to hire another manager and keep both stores open.

9. What are the advantages and possible disadvantages of your solution(s)? Once clear advantage to hiring another manager would to increase sales for Skadurz Pro and St. Marseille would have more free time to check out and see what new products are out on the market. A disadvantage of this would be that Skadurz Pro wouldn’t be a family run business.

10. Are there any possible problems with your suggested recommendations? What contingencies need to be accommodated? Possible problems with my recommendation would be that there might be a decrease in sales, especially if West 49 opens across the street from the New Sudbury location. Contingencies that would need to be accommodated is the need for a new manager, or even assistant manager, to help provide the success St. Marseille has been having in the success of his business, Skadurz Pro.

Case Study Analysis Narrative Format
Firm Overview and Introduction to the Case
Joel St. Marseille must make a decision regarding the future of Skadurz Pro and its two retail stores. Joel’s mother (who is acting as a manager at one location) is retiring, a major competitor is opening a store near one Skadurz Pro location, and the building the second location is in is being sold by the owner. Joel must decide whether to manage both Skadurz locations himself, close one of the stores and manage just one location (and if this option is chosen, which location should be kept? The location nearest a competitor or the one that would require Joel buy the building it is in?), or to sell the entire business. Joel’s objective is to choose the option that will yield the greatest long term profits and personal satisfaction, and to do it as quickly as possible because time is money.

The main players are owner Joel St. Marseille and his mother, fulltime manager, Connie St. Marseille. The problems facing this organization are the retirement of Connie, which will affect the management of the stores two locations. Also, there is competition, West 49, that is moving in across the street from one of the stores location (New Sudbury) and the building of the second location (in South End) is up for sale. The business is Skadurz Pro, which is a store that sells skateboard and snowboard equipment as well as clothing, shoes, and accessories. The industry is sporting goods. Internal perspectives

The primary problem for Skadurz Pro is which of the stores location to keep open; New Sudbury or South End. The primary problem has emerged is due to one factor, internally. Since Connie will be retiring and St. Marseille would like Skadurz Pro to be family-owned, managing both stores would be very difficult and challenging. External perspectives

Skadurz Pro sells customized skateboards and name brand skateboarding and snowboarding hard and soft products that is difficult to find in Sudbury. Also sold unique informational VHS and DVD movies not available north of Toronto. The industry that the company is in sporting goods, and it changes a lot over time. It changes in terms of new products that come out, how products are being marketed and sold, and if they are sold over time. There is also an increase interest in customized skateboards. The primary problem has emerged, externally, due to two factors. These factors both determine which of two store locations to keep open. There is competition moving in across the street of the New Sudbury location, and the building Skadurz Pro rents from is closing, and there is no indication if the new owner will keep St. Marseille/Skadurz Pro as a tenant. Solutions

The possible solutions to the problems identified is to keep the New Sudbury open and close the South End location, or close New Sudbury and keep South End location open. Another possible solution is to hire another manager and keep both stores open. Once clear advantage to hiring another manager would to increase sales for Skadurz Pro and St. Marseille would have more free time to check out and see what new products are out on the market. A disadvantage of this would be that Skadurz Pro wouldn’t be a family run business. Possible problems with my recommendation would be that there might be a decrease in sales, especially if West 49 opens across the street from the New Sudbury location. Contingencies that would need to be accommodated is the need for a new manager, or even assistant manager, to help provide the success St. Marseille has been having in the success of his business, Skadurz Pro.

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  • University/College: University of Arkansas System

  • Type of paper: Thesis/Dissertation Chapter

  • Date: 11 March 2016

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