We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Shopping Mall Essay

Paper type: Essay

Words: 488, Paragraphs: 8, Pages: 2

Sorry, but copying text is forbidden on this website!

or Listen to your own essay

Innovative ideas for increasing footfalls and conversion rate 1. Purchase of some amount and above would exempt the car parking charges in the mall premises. This would help to increase conversion from window shoppers. 2. Include counters where all types of bill payments can be made. 3. Conduct some activities related to the local and regional festivals. 4. 24*7 hours mall-which is not popular in India. Mall management must try and trap BPO workers as well as young crowd which love spending time in malls till late night.

Also for a household who might require any product in urgency. So 24*7 malls will increase footfalls and will mainly increase conversion. 5. Introducing a spa which would give a complete different experience for a day to the customers. Apart from relaxation, green and clean environment completely different and in a enclosed place which cuts the outside tension. 6. Introduction of artificial snow and its environment.

7. Promotions, shows, art exhibitions, decorations, fun activities for children, competitions for children in various fields like painting, dancing, singing, debating etc in weekdays because weekends already pull crowd.

8. Family disco in the mall as family people hesitate to go in other discos 9. Facility for senior citizen like wheel chair, as these people normally avoid malls because of the inconvience in moving within the mall. 10. Having small garden and play area for kids.

Read more: Essay About Shopping Mall

11. Winning the customer’s share of mind, will win a share of his wallet- keeping data base of visitors about birthday, anniversaries etc and sending messages and inviting them for mall visit with offers exclusively for them. 12. Free Wi-Fi internet

13. The middle class Indian consumers with newer and innovative formats avoid malls because the existing formats largely address the affluent classes. 14. Handy mall maps at every entrance, because many visitors are not able to find the store they are looking for. 15. Mall guides dressed in unique uniform guiding the mall visitors. 16. Telecasting live matches like IPL, FIFA, World Cup as well as award functions like Filmfare in the atrium. 17. Mall builder/ owner can build new residential buildings in the vicinity of the mall.

Ideas for increasing footfalls in the mall: 1. Family disco in the mall as family people hesitate to go in other discos. 2. Safety & Security: Availability of doctors in terms of emergence. 3. Site Map: For proper guidance regarding availability of products & services. 4. Carpet cricket contest to encourage children for coming in malls with their parents which results in impulsive purchase. Along with the other facilities which the malls provide.

every mall uses anchor store, multiplex, food court & entertainment zone as the part of attracting customers or increasing footfalls.Apart from this promotional activities are also part of increasing footfalls.But these are the activities which every other mall use. so we can discuss some of the innovative ideas you have.

You may also be interested in the following: essay on a visit to a shopping mall for class 5

How to cite this page

Choose cite format:

Shopping Mall. (2016, Nov 06). Retrieved from https://studymoose.com/shopping-mall-2-essay

Is Your Deadline Too Short? Let Professionals Help You

Get Help

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service
online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b

online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b

image

Your Answer is very helpful for Us
Thank you a lot!