Essays on Semiotics

The semiotic triangle in design
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Explain the semiotic trigon ( p.36 ) and give different illustrations from in writing design.Semiotic trigon besides referred as the “triangle of meaning” is an account of how the words and symbols convey intending to a construct or an object. This trigon helps us to understand the significance of the significance. How the thought are exchanged with the aid of symbols and how we can utilize abstract symbols in order to make significance behind the an abstract mark which can…...
CivilizationDesignInteriorInterior DesignsSemioticsSociety
Semiotic and Ideological Analysis of Extraordinary Measures
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Introduction Valentin Voloshinov declared: 'Whenever a sign is present, ideology is present too' (Voloshinov 1973, 10). Signs do not merely reflect reality but involved in its construction; therefore those who control the sign systems also control the construction of reality. Film a media text, uses visual imagery to tell specific stories to promote specific ideologies. This essay will explore the film with the use of semiotics and ideology approaches. Semiotics as the study of signs and signs are associated with…...
CinematographyFilmFilmmakingSemioticsStand By Me
Semiotic analysis of an image of your choice
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Pages • 4
  The main focus of the text is the broken pot with one half of the handle in the foreground, the wood violently snapped and the metal bracket inside the handle twisted and broken. Because of its placement in the text it is clear to see in detail the violence of the handle breaking, signifying the quality of the soup (see above). If this handle were to appear in the background what is signified would be ambiguous. The viewer must…...
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Roland barthes and his semiotic theory
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Introduction Roland Barthes ( 1915 – 1980 ) is one of the most recognized names in the field of Semiotics. His Semiotic Theory has been the inspiration behind many draw a bead oning pupils and instructors likewise. His rise to fame coincided with the release of his 1957 book Mythologies, which was a aggregation of essays he had authored. The populace was so fascinated by his thoughts that his sentiment was frequently kind in the public sphere. Signs range from…...
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MULTIMODAL DISCOURSE: IMAGE-TEXT RELATIONS OF POLITICAL CARTOONSA research submitted in partial fulfilment of the requirements inDiscourse Analysis (EDL 240)JEZELLE JEAN B. SOQUITA College of Education Central Mindanao University Musuan, Maramag, Bukidnon 2018AbstractPolitical cartoons are used to communicate as part of people's daily expression. The implication can be seen anywhere like in arts and writings that make it multimodal. One of the modes it studies is the image and its relation to a text. In this study, images like in an…...
LanguagePolitical PartiesResearchSemiotics
Capitalization and Punctualtion
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Through capital letters, it is easy to know the important parts of the sentence that need to be emphasized. To capitalize is to use a capital letter at the start of a word. Specifically, capitalization is used: I * in the first word ofa sentence I Everyone loves me. I *to indicate proper nouns I I Philippines, Marc, Sony I *for days of the week and months I I Friday, December I *in naming a directionl I North, South I…...
An ethos and pathos in music essay
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The model of semiosis permits us the examination of the 'sign': music, in its structure, in its demonstration and its usefulness which implies correspondence and implication. Accordingly, we can distinguish 'the music-sign' through the statement of the sense—the feeling that "is imagined as a proof, as the sentiment of understanding, in an exceptionally normal manner" and through the centrality. In this way, our direction suggests 'sign', 'articulation', 'connotation'— the set of three that unites the directions of semiosis; characterized, it,…...
My Crazy Week at Work
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This week was so stressful. For the entire whole week, I was assigned to track the advertising history of the company’s sports drink client. I ran through hundreds of video tapes of the sport drink’s advertisement in the span of 5 years, noting each and every aspect in the ideals in their communication style. I was assessing the visual, the content and the semiotics of the whole thing. What’s worse about it is that I have to review the entire…...
Understanding Paul’s Case through Structuralism
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Willa Cather presents “Paul’s Case” using vivid symbolism and language to depict Paul, his personality, his environment, as well as his life style. Willa Cather does not directly state Paul’s feelings, but through the use of language and symbols we can imply many things about Paul, and the type of person he is. Using structuralism and semiotics to analyze Paul’s case provides the opportunity to take certain concepts in the story and understand the true meaning that lies behind them.…...
SemioticsStructuralismWilla Cather
Definition of Communication
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Paper Type:Definition essays
Introduction Whenever we interact with other people, intentional or unintentional, we communicate; because of its abstract nature, the concept of communication is difficult to define. If one remembers Communication Theory as a Field (Craig 1999), we gain insight into the scientific fields of communication, on how diverse the fields of study actually are. With such diversity among theorists’ approaches to communication, it is even harder to get a single definition standing, at least within academia. The devil is in the…...
The Old Man and the Wolves
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Julia Kristeva’s The Old Man and the Wolves details the gradual degeneration of the fundamentally corruptible community of Santa Varvara. As described by the novel’s namesake, the Old Man Septicious Clarus, in terms of singularity, morality and—both metaphorically and palpably—humanity, each individual’s marked decay is seen as the horrific transformation into a wolf with regard to both physical and psychological form. While the Old Man, he denotative of a purer set of morals, remains in adamant opposition to the wolves—which…...
Old ManSemioticsWolves
A Semiotic Analysis of Diesel Commercial
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Diesel is a contemporary, luxury nouveau genre Italian design clothing company whose clientele is the young adult market. Throughout the years Diesel has established its name partly through an array of shocking controversial advertising campaigns, such as Be Stupid, Misopolis, which promotes women’s right to abortion, and finally, Fuel for Life Women Only designed to advertise their latest fragrance for women. The latter has launched a series of commercials and banners which feature young gorgeous females only. If one considers…...
AdvertisingClothingFashion IndustryFeminismGenderSemiotics
Nature of Linguistic Sign by Ferdinand de Saussure
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1. Sign, Signified Signifier Some people regard language, when reduced to its elements as a naming-process only--a list of words, each corresponding to the thing that it names. For example: operation--an assumption that is anything but true. But this rather naive approach can bring us near the truth by showing us that the linguistic unit is a double entity, one formed by the associating of two terms. We This conception is open to criticism at several points. It assumes that…...
A Semiotic Analysis of a Newspaper Story
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A logical place to start may be to ask ‘what is news?’ Professor Jonathan Bignell suggests that ‘news is not just facts, but representations produced in language and other signs like photographs.’ The newspaper is just one medium of news communication; other media include television, radio, magazines, and the Internet. We will concentrate on a particular news item as covered in three different British daily newspapers, namely The Sun, The Telegraph, and The Times. The story which is being covered…...
Theory of Speech Acts in Writing
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There are all sorts of things we can do with words. We can make statements, requests, ask questions, give orders, make promises, give thanks, offer apologies, and so on. In his famous work, How to do Things with Words 1953, J. L. Austin outlined his Theory of Speech Acts and the concept of performative language, in which to say something is to do something. To make the statement “I promise that p” (in which p is the propositional content of…...
Theories of Design Communication
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There are different opinions about how many and what are the basic design communications theories there are. Indeed, the literature and research in visual and communication is enormous. However, this study will examine six basic approaches to design communication theory: Gestalt, semiotics, constructivism, ecological theory, cognitive theory, the Huxley/Lester model, and omniphasism. GESTALT; Organizing the Parts into Meaningful Wholes Gestalt (from the German “shape” or “configuration”) philosophy is based upon the analysis of visual stimuli, observation, and response. Central to…...
The Disturbing Truth: Frida Kahlo’s My Dress Hangs There
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Art is not constantly pleasant, but neither is society. Art and society have a reflective relationship with one another. Throughout social, spiritual, and political controversy, artists such as Frida Kahlo included imagery into their portraits of society which are frequently troubling to the audience. The role of an artist often consists of serving as a social critic, to reveal us elements of our cultural landscape that are undesirable. In this way, the art functions as a commentary on the negative…...
Frida KahloPolioSemiotics
Language is a system of differences without positive terms
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Ferdinand Saussure was the very first structural linguist to reorient the research study of linguistics and to take as an object of study the analysis of an approximate order of indications and their connection with language. The arbitrariness of the sign is prevalent and is noticeable in the sense that there is no intrinsic connection in between the signifier and the symbolized and an indication can be examined without its semantic context. This positioned the indication within a system of…...
Semiotic Analysis of Sunsilk Media Campaign for Covered Hair
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This ad shows a lovely lady in a colourful Hijab (a Muslim headscarf) next to a bottle of what appears to be hair shampoo with limes, water and a lotus flower surrounding it. There is a paragraph in Arabic with the only English words being "Lively Tidy and Fresh". After some examination I discovered that this ad belonged to a campaign for "Covered Hair" by the Western Hair Care Business Sunsilk in Pakistan. It was focused on girls and women…...
Literary Translation: Recent Theoretical Developments
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Literary studies have always, explicitly or implicitly, presupposed a certain notion of `literariness' with which it has been able to delimit its domain, specify, and sanction its methodologies and approaches to its subject. This notion of `literariness' is crucial for the theoretical thinking about literary translation. In this paper, I have attempted to analyze various recent theoretical positions to the study of literary translation and sought to understand them in the context of the development in the field of literary…...
Learning Types of Translation
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Administrative translation The translation of administrative texts. Although administrative has a very broad meaning, in terms of translation it refers to common texts used within businesses and organisations that are used in day to day management. It can also be stretched to cover texts with similar functions in government. Commercial translation Commercial translation or business translation covers any sort of document used in the business world such as correspondence, company accounts, tender documents, reports, etc. Commercial translations require specialiast translators…...
Semiotic Analysis
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In modern western society, advertisements dominate our culture and consumer affairs. We are bombarded with thousands of advertisements everyday, which become a part of our everyday lives. Culture determines the taste of consumers, advertisements is a tool to sell products to the general public that were influenced by our cultural trends. This could be telling us how to feel, what to like and what to buy and fulfilling those cravings by presenting us a product. Everyone knows the saying ‘Sex…...
AdvertisingConsumerismCultureScienceScientific methodSemiotics
On Saussure’s Linguistic Theory
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Introduction Swiss linguist Ferdinand de Saussure (1857-1913) is among the most well-known and influencing linguists in the last century. His linguistic theory of concerning language as a synchronic and fixed indication system has actually turned the historical pattern of linguistics and opened up a new pattern of modern linguistics, hence makes linguistics get fantastic accomplishment in the 20th century. His work Course in General Linguistics (1916) that comes from the notes of his lessons collected by his students is among…...
Linguistics and Verbal Context
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Context is a notion used in the language sciences (linguistics, sociolinguistics, discourse analysis, pragmatics, semiotics, etc. ) in two different ways, namely as * verbal context * social context Contents[hide] * 1 Verbal context * 2 Social context * 3 Multidisciplinary theory * 4 Influence * 5 References| [edit] Verbal context Verbal context refers to surrounding text or talk of an expression (word, sentence, conversational turn, speech act, etc. ). The idea is that verbal context influences the way we…...
Semiotic Advertisement Analysis
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1. Heinz Catsup Denotation: In this ad, Heinz changes a bottle of tomato ketchup into a garden-fresh tomato, signifying that it is entirely made up of a natural component, Whether Heinz really altered the active ingredients in its catsup while this campaign released is unidentified, however regardless this advertisement attract those wanting to consume much better quality foods. The color of the backdrop‑Red is an extremely emotionally extreme color, it enhances human metabolism, and respiration rate, it has high exposure…...
Semiotics. Film
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Film genres represent classification of movies into groups that have similar and familiar themes, settings, filmic techniques, period, plot, motifs and stars. Genre is easy to recognize but it is very difficult to define. Because of a changing nature of genres and subgenres, their fusion and our changing perception toward art, independent or foreign films that are becoming its own genre in western viewers eyes. Film genre creates some expectations for its audience. Most films within a certain genre fulfill…...
Meaning from a Stylistic Point of View
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In stylistics indicating presumes prime significance. Because significance is applied not just to words, word-combinations, sentences but also to the way of expression. At specific moment significance was left out from observation in language science because it was thought about an extra-linguistic category. The term "semantic invariant" was proposed as an alternative for significance by R. Jakobson. The main issue of significance which handles is the interrelation in between significance and concept, significance and sign, meaning and referent. Contextual meaning…...
Ezra pound’s poem
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As far as linguistics is concerned with the study of human language. And as it is known for anyone who is specialised in the field, it is divided into branches that consist of semantics which is the study of meaning at the level of words and concepts, at the second stage comes semiotics which means the use of symbols ,images to convey meaning, and thirdly we have pragmatics where meaning is understood through the context. So our attempt in this…...
Devil in a Blue Dress on Race and Ethnicity
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When will it end? Racial stereotypes have been around since the 19th century and its presence is the United States is still felt; this ideology has been portrayed in all types of mediums where semiotics influence a person's thought process. The influence of racial stereotyping has molded how a person judges another person by the basis of their race. Walter Mosley, the author of Devil in a Blue Dress, takes advantage of existing racial stereotypes to inform his readers of…...
EthnicityRaceRace and EthnicitySemiotics
Films semiotic analysis
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In every day life we are surrounded with imaginative constructs about gender: magazines, billboards, books, games, TV. They teach us what is natural every day. Which tells us how men and women differ in so many different ways. Creating myths like “ You are not normal, if you won’t find anyone”, “You can’t be good without man”, many variations of “Beauty myths”. This essay will focus first on the film The Ugly Truth (Luketic, 2009) arguing about gender issues, furthermore…...
How to Analyze an Advertisement
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There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster your awareness of this process. You may be surprised by the messages and meanings you uncover. 1. What is the general ambience of the advertisement? What mood does it…...
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Fashion cannot survive without the media. Its success as both an art form and a commercial enterprise depends upon attention in the media. The media have played a vital role in shaping fashion into the complex cultural phenomenon it has become. Photography, and later film and television, have medialised fashion. Fashion has become an intrinsic part of today’s visual culture, and vice versa. Fashion magazines, glossies and women’s journals cannot exist without fashion, but fashion also cannot exist without these…...
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How to Analyze an Advertisement
...What is/was the intended public for the image? What impact might identified issues have had upon the design of the image under analysis? When considering a news photograph a number of other questions might be asked - such as the news value of the ima...
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