Segmenting customers at McDonalds Essay
Segmenting customers at McDonalds
McDonalds has got customers of age difference between 5-80. Donalds tries to attract each age group in different ways. It attracts the very young children with the toys that they give away with a happy meal, and with Ronald McDonald. E. g. a child gets picked up from school that is hungry. The first place they want to go is McDonalds for a happy meal. They also have children’s parties there. McDonalds attracts teenagers with its reasonable prices, its sitting area and its reputation. E. g. Teenagers go out with their mates and their meeting point is McDonalds, while they wait for their mates they buy snack.
They also gather their on their lunch break. Their new products attract adults, like a new style of burger, the one in fashion now is the big tasty. They see the big posters and all the television advertisements of a big delicious burger and they want to try it, McDonalds has been trying to introduce new healthier meals like salad and pasta to attract people who want to take care of their health. Elderly people go there because is a nice place to sit when you need a rest or something warm to drink. Shoppers are attracted to McDonalds because they are in the town centre shopping and getting hungry and tired.
They might just have a tea and a doughnut or McMuffin. Early workers go to McDonalds before work for there breakfast. McDonalds also use one age group to attract another. E. g. when a kid wants a McDonalds they have to be accompanied by an adult. So when the child buys something the guardian might want something to. Communication at McDonalds McDonalds commutates in different ways to people and other businesses, they commutate internally and externally. It is important for McDonalds commutate because each person who works within the business needs to know what’s new and what has change in the business.
E. g.if McDonalds has started to sell a new product, if Mark Richards didn’t tell the staff then the staff wouldn’t know what to do when the business asked for the new product and the business wouldn’t operative very well. They could improve their communications by having more computers in the business; they have only got one computer in the business. They could also improve the communication by letting the first assistant managers handle more of the phone calls and order the stock, they have worked their for over that 10 years and they know how to run the business. Maybe not as much as Mark, but they can take up some more responsibility.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 3 September 2017
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