Sales Essay Topics

Functional Areas of Business Management

Abstract A summary of the sales and marketing functional areas of an organization’s structure as an examination of the overall role and responsibility of the managers of each area. The sales manager’s primary goal is the development, implementation and evaluation of the strategic goals they desire to achieve with the sale organization to be able… View Article

Some Good Marketing Funda

Some good marketing Funda! you can find much more at the link provided in the end.. Do read.. Marketing GD me mast points hai bolneko! When we think of marketing, we often think of Marketing’s efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and subscription commerce—but also most… View Article

Key Account Team (KAT)

As a result of the recent meltdown in mortgage-backed securities market, C&B’s changed its internal processes so as to react competitively and increase its market share. Two key changes occurred: the creation of a Key Account Team (KAT) and the restructuring of the division-wide performance management system, which would help determine a salesperson’s annual compensation…. View Article

Buff Spalding – Manager’s Workshop

Part I: Decision History – Buff Spalding Situation: Buff Spalding seems to have all the personal skills necessary to be successful but is not. Everyone appears to like Buff, and he is quite helpful to his coworkers, but it is not clear how Buff maintains his life style given his low earnings. How would you… View Article

Data Mining

What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling, as opposed to a random sampling (Spang, 2010). In other words, if you are able to market via a model to say, a given number of random customers (e.g…. View Article

Distribution Plan

The distribution and delivery section of LEAPh Incorporation aims to satisfy and create values for the customers in which the company operates. The distinguishing characteristics of the business will be the combination of management experience, sales and distribution experience, high quality, innovative products and exceptional customer service. In particular, the Leading Philippines Incorporation will do… View Article

Feasibility Study

This Feasibility Study was made possible by the guidance, supervision, cooperation and participation of the following: To the Almighty God who always looks up and secures the safety of the preparers in doing this project. To our parents who always guide and give words of wisdom to inspire us in doing our best in preparing… View Article

Fastenal Case

The comprehensive document is an overview of Fastenal Canada LTD and how it relates to sales management. The document first provides an introduction to the problem and company background of Fastenal, which includes a description of various views of Fastenal. It further goes into detail about the recommendations that relates to the two main parties… View Article

Haidilao Touchpoint

Haidilao is an emerging restaurant brand in China. I like it because it brings me delightful dining experience. When I am waiting for a table in the restaurant, the waiters will bring me some free food, and it also offers free nail art service for women and free shoeshine service for men. When I am… View Article

Sales force automation

Sales force automation (SFA) is an integrated system of computer software and hardware that performs routine sales functions. Within Customer Relationship Management, Sales force Automation (SFA) is used to automate functions of sales and sales force management (). SFA is an integrated system of computer software and hardware that performs sales functions. The use of… View Article

Marketing Techniques

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated. There is alternatives orientation for businesses, these are; The production… View Article

Personal Selling

Step 1: Prospecting Prospecting, involves the Money, Authority, Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money, authority and desire to purchase the products I was selling. Upon analysis I realised that since my target customers were friends and colleagues who themselves had authority on their purchases I… View Article

Point of Sale System (POS)

Introduction Point of sale (POS) or checkout is the place where a retail transaction is completed. It is the point at which a customer makes a payment to a merchant in exchange for goods or services. At the point of sale the merchant would use any of a range of possible methods to calculate the… View Article

Sales Promotion

Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will… View Article

Importance of Selection of Sales People

Sales people are the front line of many businesses in the sales division. If a business has a shop front where customers come and have to inquire about potential purchases, current purchases or prior purchases then more often than not a salesperson is their first port of call. While it may appear that technology and… View Article

The Marketing Game Rules

OK, lets begin, after just listening to all the presentations in my class I have heard all the information I can stand. It is really discouraging to find out that some people didn’t even read the book at first or even that for the first 3 rounds they had not selected a target market. One… View Article

Case Brief of Terracog Global Positioning Systems

In this case, there is an Organizational Conflict between Sales Department and Design & Development Department in TerraCog. I regard the sources of this conflict as the Differences in Functional Orientation and the Task Interdependence. First of all, I believe that different functions of the departments’ develop different orientations or beliefs about the right way… View Article

Marketing Final Study Guide

Chapter 11-Advertising, Integrated Marketing Communications, and the Changing Media Landscape 1. Integrated Marketing Communications (IMC) and the New Media Integrated Marketing Communications: Approach designed to deliver one consistent message to buyers across an organization’s promotions. TV, Radio, magazines, Internet, Phones Mobil Marketing: Marketing Media that is available in different places such as cell phones or… View Article

Amway in China: a Case of Corporate and Brand Reputation

With the turbulent regulatory environment for the direct selling industry in China, the November 2005 announcement that Amway China Co. Ltd (ACCL) had over $2 billion in sales for the second consecutive year is significant for the multilevel direct selling giant, Amway Corporation. China remains the leading market of their worldwide operations even though direct… View Article

Revenue Assessment

Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore, our recommendations should be… View Article

CASE: Gold Coast Advertising (GCA)

George Stein sat in his large office overlooking Chicago’s Michigan Avenue. As CEO of the Gold Coast Advertising he seemed to always be confronted with one problem or another. Today was no exception. George had just come out of a long meeting with Jim Gerard, head of the board for the small advertising agency. Jim… View Article

Sales Motivation

The sales manager’s concern regarding the performance of his staff is one which needs to be addressed quickly and efficiently. In a sales position, base salary should be competitive but does not need to be set at the upper limit since a bonus plan based on achievement of goals will always constitute the primary income… View Article

E-Business Marketing Plan

E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online… View Article

Retail and auto sales

In terms of the GDP, most of the analysis that goes towards decline is negative, and rise is positive. In some cases, though, a rise is actually negative, such as the fact that a rise in inflation is negative, or a rise in the price of oil is negative, while a rise in the GDP… View Article

IBM Research Topic

Mission Statement-Suitability for IBM The mission statement of IBM is suitable for the organization, and that not only because it sufficiently refers to the features a mission statement must have, but also because it expresses a spirit of success, teamwork and customer consideration, a spirit that only big companies can generate. Mission Statement-Strengths and weaknesses… View Article

Impact of Grey Marketing on Indian Economy

“An unofficial market in which goods are bought and sold at prices lower than the official price set by a regulatory agency Grey marketing (also sometimes known as “gray market”) involves the trade of legal goods through unauthorized, unofficial, and unintended channels of distribution. Hence, trademarked products are often exported from one country to another… View Article

Implement Marketing Strategies and Tactics

Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high… View Article

Implementing SFA at Quantium Technology

Quantium Technology (founded in 1989) was an innovative technology company that provided computer hardware and software for large enterprises. It had grown to become a leading provider of enterprise servers and specialized workstations which were known for their reliability and security. Quantium was an enormous beneficiary of the dot-com boom, but struggled after the bust… View Article

Importance of Sales Promotion

Sales promotion is one of the seven aspects of the promotional mix, which are advertising personal selling, direct marketing publicity/ public relations, corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform, persuade,… View Article