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Roles of a Manager within Functional Areas of Business Essay

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“Business and Government are just the same except in all the important aspects.”(Joseph L. Bower, 1970, p.70). This quote makes sense, because both require a management level that must be versatile and play distinct roles in different business situations or organizations. These functions are important to any business and its success. Managers Role in a Business

Business’s all have different functions, goals, and ratios to gauge, to be successful. A manager’s job has different levels, and some are from a great extent to a lower degree.

But they all must have key attributes to be successful for their subordinates and peers. They must have authority so that those they look over respect them and follow through with a task they delegate. A manager also has to be efficient, with excellent problem-solving skills.

Regardless of what business you are in, you will want efficiency, but you will always run into a problem, which will need to be resolved immediately. These problems can be internal with staff, or on a larger scale impacting the business for a sooner than later failure.

You will want a manager who can fix the issues, find the issues and coordinate all of this by utilizing the business metric they are using. This metric of activity should be the guidelines in which the company wishes to follow and is a foundation that should make a business successful.


Marketing is another functional area that businesses thrive on. Some in my opinion view this as just a tool that is used to bring in business on a particular product. But in reality utilizes trends, ideas, generations, and considers a lot more from the inside of the company, and allow the outside world to notice it. The purpose of marketing is not to just find and increase new areas of business. They want to bring the business to the front door, but not let out the back. This is so there can be new business obtained, but it is also retained for an extended term relationship. The marketing manager must oversee all of their team and their ideas and move forward with what they think will help the business.

Human Resources

“Human Resources is an area of business where the manager acts as a service provider, policy police, strategic partner, change agent, and welfare officer.” (Welch and Welch 2012). These managers are the enforcers of the law at these businesses, as well as the legislation of the geographic territory they reside in. They need to ensure that they hire the right person for the right job and fire those who may be crippling the business and individuals. They must consistently enforce the rules for the employees at hand and ensure they keep accurate records for the company.

Finance and Accounting

Finance and accounting are what is looked at as the “meat” of the business and is necessary for a company to be successful. This can also tell a business where it’s weakness’s lie. A manager’s role in this position is to maintain positive numbers. But if this is done correctly it also has different areas of finance. What I mean by this is, there may be a business that thrives on more than one product. If one product is not selling, the correct action could be to remove that product, market it better, or improve the product. This will also let the business know if they can expand if they need more employees and dictate the future of the enterprise.


Operations are the creation, moving, or services that need to be put in place so they can reach the hands of the customers. This is one of the biggest factors that can make or break a business. There is a lot of unpredictability in operations, and there must always be a backup plan in place. If there is a breakdown in delivery of a product to a customer, to the business, or not pushing a product on the floor fast enough; this can end a relationship with a client that depends on, operations to move smoothly. If management has a plan in place, there should be no repercussions from the unexpected. Or they should be able to find a resolution to the operations issue immediately. Operation is a factor that everyone relies on, and I feel that many consumers don’t realize how much they rely on it until there is this breakdown in operations.

Leadership and Strategic Planning

Leadership and strategic planning is an aspect that always needs to be put into place from the very beginning by the management. These plans will help oversee all aspects of a business from the environment to the lower level of subordinates. It will point everyone in the right direction to achieve the goals of the company and even the goals of those in the company. If a particular plan is set forth by the leaders, it should be known to those involved so they could follow these guidelines to meet or exceed the goals. The leadership will ensure that these plans are followed to ensure the success of everyone.


Everything that is discussed in this essay was a brief description of necessary areas in business, and how management needs to be involved in these fields. All of them are needed for the success of enterprises, and the managers who overlook these different functions need to ensure their duties are carried out properly so the company will succeed. With these areas working appropriately with good leaders, there is a greater chance of success. These guidelines and structures are the foundations on which to build a business. Each aspect plays its role that must be led by people with these foundations as their law book to abide by. These leaders should also be able to pass this knowledge down to their successors so the business can thrive long after they are gone.

Welch and Welch (2012)
Joseph L. Bower, Managing the resource allocation Process: A Study of Corporate Planning and Investment, Division of Research, Graduate School of
Business Administration, Boston, Harvard University Press, 1970, p.70. Anne J. Broderick (1998) Role Theory, Role Management and Service Performance Kane- Urrabazo C. (2006) Management’s role in shaping organizational culture

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