Retailing Essay Topics

A case study of the retail chain NEXT

Introduction In 1864 Hepworth & Son, a Gentleman’s Tailors store was established in Leeds. Hepworth then went on to buy the chain of Kendalls rainwear shops in order to develop a group of Womenswear shops which was called NEXT. Since 1982, NEXT has expanded in a variety of different ways, whether it has been by… View Article

The Total Tourist Experience

The travel and tourism industry is made up of six different components, they are: * Travel Agents * Tour Operators * Transportation * Accommodation and Catering * Tourist development and Promotion * Tourist Attractions Should a tourist decide to take a holiday, he/she is likely to visit a travel agent to inquire about various holidays… View Article

Developing Shop Online in China

I. The development of new technology A. The Internet communication skills B. Computer program systems 1. The feedback-based reputation system 2. The E-payment system II. The characteristics of shopping online A. Low-price strategy B. Diversity of products III. Some changes in people’s lifestyle A. Logistics development makes life more convenient B. People prefer to stay… View Article

Marketing Visual Merchandising

How visual merchandising helps improving sales and its effects on retailing? ABSTRACT Visual Merchandising is the way or art of displaying goods and products in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would… View Article

Topic: Marketing Principle

Ch.12, DQ: Ans : 1 à The value chain is a tool for delivering and creating and adding more value and satisfaction to the customer. There are primary activities (inbound logistics, operations, outbound logistics, marketing and sales, service) and support activities (firm’s infrastructure, human resource management, technology development and procurement) which are termed as creating… View Article

PetSmart, Inc

PetSmart, Inc. is the largest specialty retailer of services and solutions for the lifetime needs of pets with more than 885 pet stores in the United States and Canada. It supplies a broad range of pet food and pet supplies that are competitively priced. Many of its stores have in-store cat and dog boarding facilities… View Article

Marketing and Powdered Energy Drinks

I. Introduction Kings Food (Pvt. ) Ltd, the company behind LimoPani, saw the huge market of flavoured powdered energy drinks with only few major players like Tang and Energile. In order to come out with a unique product in this market, they conducted a market research. In Pakistan’s generally hot weather, lemon juice is traditionally… View Article

Retail Management

Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets, which numbered around 1,200. it was no mean task setting up such a large network of retail outlets, especially when 90% of them were… View Article

Case Study Summary of Zara and Oxford Industries

Zara specializes in inexpensive fashions for women and men between the ages of 16 and 35. In keeping with the spirit of that demographic, Zara moves quickly. Like many apparel retailers, it has two seasons—fall/winter and spring/summer—but selections change frequently within those periods. Items spend no more than two weeks on the shelf before making… View Article

A Critical Research on the Privatisation of the British Rail (BR)

Abstract Privatisation is the act of selling state-owned enterprises (SOEs) or government business enterprises (GBEs) and other government activities to the private sector (Edadan (1997 as cited from Hossain and Malbon, 1998). The British Railways was privatised in 1993 through the 1993 Railways Act. It is through such that Railtrack PLC was formed in 1994. … View Article

Operations Management: Technology and Operations

Effective operations management is one of the most important factors relating to the sucess or in some cases failures of an organisation or company ”because markets are volatile and demand uncertain, it is imperative that organisations become more responsive” (Christopher, M 2005:142 ) Because of this; organistaions are becoming heavily reliant on technology to perform… View Article

Pategonia’s Expansion Strategy

1. Patagonia’s Current Strategy: Key Processes and Customer Perception In the context of our business model our number one key process is our Rules and Norms (a complete breakdown of Patagonia’s current business model and a to-be-proposed business model are available for review in Exhibit I). This ethos that started with the founding of Chouinard… View Article

Business: Luxury Good and Competitive Advantage

5. What is Coach’s strategy to compete in the ladies handbag and leather accessories industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? A business strategy refers to the means by which it sets out to achieve its desired objectives and… View Article

Case Analysis Callaway Golf Company

When it comes to the factors contributed to Callaway Golf Company’s success, the tremendous effort it made on updating technology was one thing. With Senior Executive Vice President like Richard Helmstetter, who is the Chief of New Products as well, Research and Development has always been the lifeblood of Callaway Golf Company (CGC). Helmstetter believes… View Article

Course Project

The purpose of this course project is to address the ongoing issues surrounding my companies, REI (Recreation Equipment Inc.,) inventory management issue and to see if we can find a software program better suited to the companies needs. The goal is to find products quickly and efficiently. Customer satisfaction is key to driving sales and… View Article