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Shoe Industry Survey

Categories: DesignIndustry


Research Design

As stated, the aim of this study is to investigate on how to design a shoe center in a more hospitable and efficient way both for the public users and the shoemaker of the city. The survey design will be used for this research and will administer to a selected sample of the population, specifically, the shoemakers and citizens of Marikina. This will be achieved through secondary research and primary research.

The primary research will involve the management of a questionnaire and in-depth interviews which will seek to collect data on current practices and opinions with regards to the process of planning a footwear training facility for Marikina.

The respondents who will be involved mostly are the shoemakers who have mastered the craft of shoemaking. In a form of discussion, the interviews will be taken individually with each expert in their own time of convenience and interest on the subject. The goal is to complete all the interviews in a span of 2 and a half weeks with 1-hour discussion for each respondent.

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The secondary research will be based on the available sources that deal with the same study considering how other existing research and production centers were designed in the perspective of architecture. This will include foreign and local examples of the corresponding type of facility and analyzation on the application of design elements, patterns, and solutions. Later on, these will justify the decision making in the shoe center design concept.

Questionnaires will also be generated to gather data.

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These will administer the citizens of Marikina city, in order to obtain insights and opinions about the topic with a different view. This process will be held online for much easier access in a course of 1 week to complete so that the selected respondents wouldn’t be forced to answer quickly without giving a careful thought about it.

Descriptive research will also be involved. This is a method to gain information relating to the current status in order to describe the issues of what exists presently (Fortes, 2013). Observations will be done by visiting an existing local shoe training center, specifically, the Philippine Footwear Academy in Marikina in order to gain knowledge on the common activities and the flow of shoemaking process inside the facility. Other than that, is to be familiarized with the types of equipment that they use throughout the procedure.

Research Instruments

Shoe industry related survey

Interview Questions

Question 1: How long have you been working as a shoemaker?


Question 2: How was your first day experience of working?


Question 3: What is the first thing that you do before you start your work?


Question 4: What are the different departments or stages in the process of making shoes? ___________________________________________________________

Question 5: How does the process flow?


Question 6: Does each of these departments involve the use of machinery? If, so what are these? ___________________________________________________________

Question 7: How many days does it take to complete the process?


Question 8: Is there anything that slows you down?


Question 9: Do you work individually or work in a group? If so, why?


Question 10: Have you thought about training someone? If so, are you willing to?


Question 11: In your view, are there improvements that can be done in the facility?


Question 12: What will you do to promote locally-made shoes?


Question 13: What do you think about the project?




This chapter will discuss the attributes for the site that should be considered in order to determine the feasibility of the project. Considering that the proposed project is for the community, it is important to be mindful of the disturbance or impact that could possibly affect its surrounding area. The ideal site was selected on the basis of characteristics derived from The Sustainable Sites Handbook, a book published in 2012, distributed in the U.S. providing in-depth information related to sustainable site design.



The site should be located within the city of Marikina, preferably an area where there are existing commercial and institutional facilities nearby.

Cultural Area

The site should also be close to the cultural areas of the city such as Kapitan Moy and the Shoe Museum.

Transportation Access

The site should be near public transportation access


Land area / dimension


Safe from environmental hazards


Accessibility to the target market and the local government of Marikina.


Land-use compatibility

Service Access

The site should have utility and service access


Adjacency to nature in urban setting


Expansion capabilities


The site should be relatively flat to avoid requiring too much site disturbance and resource use


Marikina is a highly urbanized city in Metro Manila, having a population of 450,741 people in the year 2015. The Marikina River runs through out the mid-west portion of the city. Marikina is also known as the “Shoe Capital of the Philippines” for its mastery in the shoe industry being the biggest manufacturer of shoes nationwide, producing 70% of locally made shoes (Almocera et al., 2019).


– Marikina is located on the eastern border of Metro Manila having the geographical coordinates of 14.6507° latitude, 121.1029° longitude, approximately 21 kilometers away from Manila.

Configuration & Size

– The city has a total land area of 21.5 square kilometers or 2,150 hectares, representing about 3.42% of Metro Manila. Currently, Marikina consists of 16 barangays divided into two districts.


– The city is bordered by Quezon City on the west, Pasig City to south, San Mateo to north and Antipolo City on the east. Marikina is bounded by the mountains of Sierra Madre.

Land-use and Zoning

– Low, medium and high density residential areas are found along the Marikina River Banks. On the other hand, high density commercial zones are located mostly along the highway of Sumulong.


  • Alcasid, E. (2017). DOST-NCR Walks with Local Government of Marikina to Strengthen Shoe Industry. Retrieved April 16, 2019, from February 24, 2017 website:
  • Almocera, A., De Guzman, I., Dubla, J., Endaya, J. K., Macapagal, J., & Salazar, J. (2019). Liberalization and the Value Chain Upgrading Imperative: The Case of the Marikina Footwear Industry. Retrieved from
  • Alquitran, N. (2016). Marikina offers shoemaking course to students | Retrieved May 4, 2019, from
  • Angeles, N. (2016). The History of Marikina’s Shoe Industry?: Philippine Art, Culture and Antiquities. Retrieved from
  • Fortes, T. (2013). Kenya Cultural Center Thamara. Retrieved from
  • Marikina City: The Shoe Capital of the Philippines. (n.d.). Retrieved May 2, 2019, from
  • Marikina Shoe Industry Development Office. (n.d.). Retrieved May 4, 2019, from
  • Mendoza, J. (n.d.). The Marikina Shoe Industry. Retrieved from
  • Rahimifard, S., Newman, S. T., Barnett, L., & Newman, S. (2004). Distributed scheduling to support mass customization in the shoe industry EPSRC CIMIS-GC: Resource Efficient Manufacturing View project Cloud Manufacturing View project. Article in International Journal of Computer Integrated Manufacturing.
  • Scott, A. J. (2005). The Shoe Industry of Marikina City , Philippines?: A Developing-Country Cluster in Crisis. Journal of Third World Studies, 20(2), 76-99. Retrieved from
  • Ulutas, B., & Islier, A. A. (2015). Dynamic facility layout problem in footwear industry. Article in Journal of Manufacturing Systems, 36, 55-61.

Cite this page

Shoe Industry Survey. (2019, Dec 16). Retrieved from

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