Research & expressing emotions Essay

Custom Student Mr. Teacher ENG 1001-04 8 October 2016

Research & expressing emotions

Art has been one of the most prolific ways of expressing emotions and thinking by mankind. Most of the traditional artists have been using different mediums to make an art form. They range from clay to paints.

But in this age of electronic media, art has also found some new mediums. Electronic art is the art form which started to emerge in early 1990’s and as a result of this many young artist from the new generation became famous. One of them is Eric Jordan. He is not just an artist; he is a philosopher and a businessman.

Eric Jordan is the founder of founded 2Advanced when he was just 23. 2Advanced is regarded as one of the most creative web design companies in the world with clients like Ford, NBC, General Electric and many other Fortune 500 companies. Eric has been the main driving force behind 2Advanced. Eric started

 Eric indulged in arts from a very early age when he started making sketches but soon moved to electronic media. He started by experimenting with different softwares but couldn’t get his hand on something which could really satisfy him to express his thinkings. During this point in life he discovered two softwares which would play a pivotal role in the life of Eric: Adobe Photoshop and Adobe Flash. He started using these softwares day and night, and his hard work result in eye-catching website of 2Advanced. Currently 2Advanced is in its fourth version of the website. His work became so famous that he got nominated and won the prestigious Webby Award. The famous 2Advanced website was created by Eric in the span of two weeks. The software he used was Adobe Flash, Adobe Photoshop and Freehand. To this date has been my favorite work designed by Eric. The blend of futuristic vision with eye-catching graphics and phenomenal graphics has taken Flash and Photoshop to new heights.

 Apart from being famous for amazing work at 2Advanced Eric is also a famous DJ in California. He has an extreme passion for electronic music and has been playing electronic music since he was a teenager. He believes that he could bring his futuristic vision of the world to the electronic media and he has been successful in that by showing the work he has done in the field of web design. His work mostly depicts the world of future with a careful attention to detail. In an interview while describing the theory behind 2Advanced, Eric says:

“Many people think the name “2advanced” was meant to imply mastery of everything, when in reality it constitutes a love of the future and the underlying feeling that somehow I wish I had been born in the distant future. Not because I don’t appreciate the era I was born in, simply because the idea of deep technological advances and a rise in the collective human consciousness are alluring to me. 2advanced was a way for me to tell the story. Some people pick up on the message, some don’t. But even if one person understands the 2advanced voice, it makes it all worth it.”

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  • University/College: University of Chicago

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  • Date: 8 October 2016

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