Reebok Essay Topics

Reebok Case Analysis

In this case the core issue is Reebok needs to find a way to dramatically shift Reebok from a fashion athletic to a performance athletic brand through sports marketing and investment in high profile athletes, teams and leagues. Currently, Reebok is positioning themselves on the traditionally stronger consumer groups, which are the 25-29 and 18-24… View Article

Athletic Footwear Industry

1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: Demographic variables such as: age, sex, race, income, occupation, education and household status. Psychographic variables such as: lifestyle, activities, personality and social class. Behavioural variables such as: product benefits and… View Article

Adidas History

Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which… View Article