Communication is an ikey to success in any industry in order to get succeed, social media plays Ian important role in communication with a wide range of people from different locations at a single time, by using social media ione can access to their work quickly without any delay and makes cost savings in the project.
Coordination can also be called as the interdependent, responsibility and authority management where resources of the organisation are used most effectively in order to manage resources in a systematic manner.
Nowadays most companies using iLinkedIn, Facebook, twitter, blogs, Pinterest, emails etc for branding their company, sending videos, and making interviews ion online.
In LinkedIn, most ireach out and can make contact with suppliers, colleagues, clients, patterns, affiliates and companies can ipost ijobs idirectly ior iindirectly iby iasking itheir iemployees ito ipost ijob iby ikeeping ibrand iof itheir icompanies.
YouTube iis iused for ipromotional videos of their icompany and projects and Facebook are iused ifor isharing ivisual content.
Skype is used ito idiscuss ithe iproject irelated iqueries iif isomeone igot iany idoubts iduring ithe iproject, idelivering itime iand iit ialso iused ito imake ionline iinterviews.
In iconventional iform iof isocial imedia ican idifferentiate iinto ifive itypes ithey iare icollectivity, iconnectivity, icompleteness, icollaboration, iclarity.
Collectivity imeans ipeople iall iacross ithe iglobe ican iconnect ihaving itime izones ito ifaster ithe igrowth iof ionline iconnectivity iwith ithe isame iinterest.
Connectivity iwhere ipeople iconnect ito ianother iperson iin iorder ito ishare iresources. iIn iCompleteness isocial imedia iplays ia ikey irole iin icapturing itasks iand ikeep them iin ipersistence iState ifor iwhere ithe iother iperson ican access easily.
In iCollaboration, ieach iand ieveryone iis iencouraged ito ishare ithe iinformation iin iarea ithey iinterested iand ipeople iare icollectively icreating icontent ithrough ishared iinformation.
Clarity, iwhere ipeople ican ieasily isee ithe iinformation iwhich iis iposted ion isocial imedia iand iunderstands ithe ithings iin iorder.
Using isocial media tenders, ibidings can ibe analyzed ibefore ithe istart iof ithe iproject iby iseeing iexamples iof iother project biddings earlier idone.
Sometimes social media may cause problems in financial matters like leaking out of project cost to other companies before tendering, in which company may lose the project.
From survey 90% people and employee saying, social media is boom to construction industry but some expertise saying that there are problems with social media like financial matters cannot be shared or discussed in social media, limited control of social media like if we forgot to send some matter or in mail it leads to the misunderstanding between the clients and employee.
Some saying that if an employee has a trust, if he believes his employee then communication through social media is more helpful even in a long distance.
Social media for construction industry should be made as easy as like facebook easy to operate with all required setting related to construction industry need to keep at one place so that everyone can understand easily and security problems also mostly solved.
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Mandalia, B., & Badi, S. a. (23-24 april 2018). FACILITATING COORDINATION, INTEGRATION AND THE BUILDING OF SOCIAL CAPITAL THROUGH SOCIAL MEDIA IN A LARGE. RICS.
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