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On the other hand this is effective because it appeals to the audience and influences their views on Lohan, because it appeals to the audience making them envious of her. In the article from ‘Cosmopolitan’ Jennifer is more in control and has a more appropriate picture for her target audience which is women from 20-30 where as the picture from ‘sugar’ is suited for young adults from 13-17. The image of Jennifer is natural and has a sharp focus with a light background to make her stand out more. Jennifer looks like the glamorous one as she says that she no longer has to try hard to please others.
This is because her hair is tied back just like herself tied away from the publicity. Her hair is tidy and neat like herself and it is unlike Lindsay’s hair. Lopez is also smiling at you being more welcoming and approachable whereas Lindsay looks rebellious and standoffish which gives “Cosmopolitan” readers a good impression. The article meets the purpose of entertaining the audience using imagery. The purpose of Lohan’s article is to introduce Lindsay and make the target audience who are teenagers, more drawn in and interested in Lindsay’s life t.
The tag which is a piece of small text that tells you about the article, works in favour of promoting both celebrities. In Lindsay’s case; “… an alleged love for booze and bad boys… Lindsay’s not your average Hollywood A-lister… “. “Sugar” uses quick chatty informal language and the use of “booze” which is colloquial language. It also uses words like “nope” and “stuffin” helps to sell and promote her. When ‘sugar’ uses these types of phrases appeals to teenagers who tend to read quick easy and short texts.
Whereas in Lopez’s article the use of formal words like “speculation” and “identifies” and longer sentences are appropriate to entertain and satisfy the audience which are adults. They are more effective to the target audience making them feel the magazine is made just for them, but advertising the celebrities at the same time. The articles are trying to publicize Jennifer and Lindsay by putting a positive light on them. Both the articles satisfy the audience because they tell you about an everyday situation and problem.
For example the celebrity’s love life but it is more alluring because it is based and happening to a celebrity and it is easier to compare with our own lives. In Lindsay’s situation it’s all about her wanting a boyfriend, however in Lopez’s view it’s more about her former boyfriends and the fact that now she’s at the age where she doesn’t need men, which appeal to adults. The text is in favour of Lindsay, we can see this because the article talks about her life and the gossip talk that teenagers are interested in. “a reported fling with Fred durst (well who hasn’t?
) The article is talking about Lindsay’s relationship, they point the finger at Fred making it seem normal to go out with different boys, saying what Lindsay is doing is right. Which is a popular subject in teenage talk, appealing to the target audience? There is a great contradiction with her wanting to be normal. ‘Sugar’ says “Hollywood clones sport blonde hair, spray on tans and skinny bods… And, well, normal figure” here sugar says that Lindsay stands out because she doesn’t look like other celebrities. She is no longer a red head or has a curvy figure but looks like a Hollywood clone.
This is effective to the audience because the target audience are being entertained with this contradiction. She no longer stands out or is not normal in her figure and looks. The anchorage which is a small piece of text at the bottom of a page next to Lohan’s picture, gives an extra feature which supports the view of Lohan being important. “Apparently Colin Farrell turned down the lovely Lindsay when did he get so fussy” The anchorage is pointing the finger at Farrell, making him look bad but in my view it just makes Lindsay look more desperate and in need of promotion.
Farrell is a celebrity known for his popularity for dating all girls. Whereas Jennifer Lopez doesn’t seem to need it, because she has so many years of experience in the celebrity light. The desperation of Lindsay Lohan is more apparent now because she looks like another Hollywood clone, she’s become skinny and blonde just like her friend Paris Hilton ( a popular super model) from looking healthy uniquely beautiful to skinny and blonde. In other words selling herself more then she needs to.
She is contradicting herself because in the article when she’s asked about dieting she says “NO!…… its sad how people have become so aware of how they look”, but now she’s completely changed herself. The two articles entertain, inform and sell the celebrities lives in a positive light and satisfy the audience using imagery and words appealing to the target audience. In Lohan’s case she is promoting herself to please her target audience using colloquial language and sorter text.
Whereas in Lopez’s article, it refers to her love life and puts her in a positive light towards her target audience. Using longer words, formal language and text. The type of language and the length of the text suits and satisfies the different audiences.