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Public Relations in college Athletics Essay

Public relations play important role in linking college athletics with other colleges and news media. It represents college athletics related issues to media level. Public relation is responsible for handling all communication and information exchange between the college and athletics and media. It also promotes and develop relations with other colleges and universities.

 Public relations will also keep news site updated to keep inform the community about the current issues, updates and goals.

 Public relation program will handled all media related inquires, it regularly updates about recent research carried out in the faculty, promote inter-colleges sports and workshops, other promotional programs in the community and many other activities on the campuses.

 Public relation facilitates inter-departmental, inter-community and social relations.

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 College athletic public relations goal is to develop such programs to maintain good public relations with the community and to promote student athletics sports, moral, physical, social and emotional growth. Such programs will keep individuals involve with creative activities and simultaneously promote their social relations with the community, a sense of responsibility and increase their morals.

 Plan or board policy in relation to an existing public relations/marking plan or program

One of the main purposes of the public relations is to let the students and community learn college rules and regulations and respect it in all circumstances in order to provide well-balanced education and creative skills.

 Public relations board will responsible for making new guidelines and policies for people especially parents and guardians to keep them update of regulations and procedures.

 Public relations board will develop such policies in order to keep details of all programs and guidelines for the community, guardians and students. The policies must define and update the student’s and communities needs. It must also prepare information regarding programs to give student and guardians full information.


According to a recent research (Parry and Hayden, 1993) postgraduate students benefit from the program only when these students are paid attention separately, faculty and departmental staff clearly verify the assistance these students should receive. For recruiting more students in postgraduate program following strategies are needed to be implemented in the new curricula. These strategies are formed after careful analysis of the problems that were faced by the students, which were causing decline in students’ strength in the university. Creative ideas were generated to find out various possible number of solutions for the prevailing problems.

 Recruitment and selection of students

 There is a need to develop a unique workable policy for accommodating minimum or maximum number of students in the postgraduate program on the basis of preferred recruitment practices and on the university standards to recruit students per class.

 There is also a need to start scholarships for students who are unable to pay their full fee.

 Technical expertise and competencies in their language should be considered mandatory prior to admission.

 Apart from quantitative analysis of students’ recruitment, university should also consider the qualitative approach to recruit students. Thus, admitting those students who are skillful and eligible for the program. And who will prove to be good in giving out results, thus, improving the standards of university in terms of qualitative education.

 Audit of an existing safety or crisis prevention plan

Staff and supervisors

All staff and supervisors should be highly qualified and experienced.

Per supervisor and staff, students allocated should be evaluated.

Number of supervisor allocated per faculty should be evaluated

New developmental strategies for students, supervisors and staff

For every student there should be a clear statement for the academic mission of the university and department, research achievements, focus of teaching at the university, discipline rules that are to be followed.

Every student should have a clear idea about departmental activities, social and intellectual prospects, facilities, resources, services, support, research facilities, and other procedures.

In addition, there should be accommodation facilities, offices for mail typing, laboratory space, technical support, research equipment, computerized infrastructure, photocopying, library facilities, telephone, email and facsimile facilities, research grants and paid work.

All above mentioned facilities should be publicized among undergraduate students, who might get interested in taking admission in postgraduate.

Recent research showed that postgraduate students find various elements useful such as outline of the research they are taking, opportunity to meet other postgraduates, academics, administrative, technical staff and faculty.

Selection of topics should be made easy and should be in consistent with the research facilities and financial resources available in the department.

Each student should be guided individually that how they have to conduct research. Each student should be encouraged to acquire specialist assistance in writing thesis, computing, analysis of data, researching in library and archives in the management database.

Using recommended assessment techniques,


There should be regular meetings and discussions between the supervisors, other research students for keep check on the progress of work and new innovative ideas that research students might learn from each other.

Each student should keep a record of his or her work. Similarly, each supervisor should keep record of their supervision to avoid any misunderstanding between student and the supervisor. There should be brief records of meetings, discussions, deadlines set for the accomplishment of certain task or research work, notes on advice provided to each student, photocopies of other important notes, drafts and student diaries.

Working relationship with other students should be kept in harmony. Students should have opportunities to mix socially with other departmental students. There should be network of students to get mixed with each other and learn each other problems, research and learning abilities.

Progress of each student should be completely checked. There should be a definite policy to monitor the continuous progress of students.

There should be new developmental policies to provide financial assistance for research and other postgraduate students.

Each student should keep participating in conferences, seminars and colloquia for sharing their knowledge with other research scholars of the same fields.

Create an assessment tool to evaluate a program,


The program’s success depends on individual outcomes, hence, it is important to judge whether these outcomes are worthwhile or just achieved. The desired outcomes of this program are listed below.

  • It will improve motor skills of a student and he would improve his locomotive and perceptual motor skills
  • The program will enhance their learning and memorizing capability. A student will be able to give more attention to his studies.
  • The student will develop better social relations. He would be better off in school and at home.
  • Student’s emotional and psychological development will improve. Emotional problems are usually correlated with his physical, social and cognitive development. But as his cognitive, social and physical development enhances, his emotional development will improve.
  • The program will improve quality of education at school. The student after being trained will have better skills to interact with his environment and will yield better results.
  • The program is cost effective and will safe cost of future problems that may arise due to lack of education and training at this age.
  • The program will speed up student’s cognitive development. The program is not offered for a specific need but it will improve overall development and generalized needs of a student.
  • Teachers and trainers will find it easier to train through this program rather than typical way of teaching. “Building and modeling caring relationships is crucial to the preservice teacher’s capacity to receive curricular content and their ability to teach that content to young student.” (Lake, Jones, & Dagli, 2004)
  • The program would be able to preserve social and morel values through better education and training of a student. As student are major and most crucial beings in transmitting such values.
  • The program protects student’s right to live and develop to their full potential while benefiting from the environment.



Lake, Jones, & Dagli (2004) Handle With Care: Integrating Caring Content in Mathematics and Science Methods Classes. Journal of Research in Childhood Education Vol. 19, Nos. 1 & 2, Fall 2004 and Winter 2004

Parry, S. and M. Hayden. 1993. “Supervising Higher Degree Research Students.” Canberra: Australian Government Publishing Service.


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