Proposal for Fashion Industry Essay
Proposal for Fashion Industry
The consumer club of Espire company would like to know how customer spend their money every day. Many customers complain that they do not have enough money at the end of the month. The purpose of this questionnaire is to find out the inequity of our customer. It will determine where they go to shopping, How much they spend on items they buy, is the product is affordable and etc. The data will be kept confidential. Please return completed questionnaire to your introduce or put it in the envelope in front of room g15. Indicate your feeling about the following items by ticking ( / ) on the appropriate line.
1. What is your work status?
0thers, please specify __________
2.What is your annual spending on designer and fashion accessories in a year? Less than RM100
More than RM1500
3.Do you think our products are affordable to buy?
4. How important are the following features of a shopping experience to you? Important Unimportant Price
5. Please indicate your level of agreement with the following statement. Agree Disagree Espire has low prices
Espire has a contemporary image
Espire has a well known brand name
Espire has a convenient location
Espire produces high quality products
Espire is a trendsetter
Thank you for your cooperation
ESPIRE COMPANY QUESTIONNAIRE Name: Gender: Age:
The consumer club of Espire company would like to know how customer react on usage of real animal fur .Many customers complain that they don’t encourage the usage of real animal fur in our daily life. Meanwhile the others prefer to use real animal fur in our daily life.The purpose of this questionnaire is to find out which type of society is majority in this world. It will determine what type of material they use , what items they buy, is the product is worth it and etc. The data will be kept confidential. Please return completed questionnaire to your introduce or put it in the envelope in front of room g15. Indicate your feeling about the following items by ticking ( / ) on the appropriate line.
1. I do not use clothes and accessories
made from real animal fur. 2. I change my clothes made
from real animal fur regularly. 3. Clothes and accessories made from
Real animal fur is popular among
Teenagers and adults.
4. Where do you get information about products made from real animal fur? friend magazine tv/radio the internet newspaper other, please specify _________________
5. Please rank the following criteria you use in materials used in fashion industry (1- Most preferred to 5 –lease preferred)
real animal fur