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Promotion activity

Paper type: Essay
Pages: 1 (240 words)
Categories: Activity
Downloads: 32
Views: 6

Consumer promotion tools are similar to the benefits and gifts that we have discussed before. The local and most read newspaper on a Sunday morning will include coupons that will save customers a dollar per coupon if they produce at the cash counter at any place where the product is available. The purpose of this activity would be provide short term benefits to the consumers in order to maintain and develop long term loyalties and relationships with them in the future.

The second type of promotional strategy that the product will be using is the trade promotional activities. With this we mean that the product will persuade the resellers, that is, the stores and the distributors, to help market the product more efficiently and effectively and earn bonuses over the commission. The resellers will in turn provide special and strategic shelf place and space for the product, good advertising, efficient distribution and they will help push the product to the customers (Kotler & Armstrong, 2007).

Last, business promotional activities will be used to stimulate purchases in the industry, generate business leads, rewarding and motivating both sales man and customers. This will be done through seminars and conventions that will actually introduce the product to the market and also conduct an award and prize giving ceremony to sales man and winner customers for lucky draws and other promotional schemes.

References

Kotler, P & Armstrong, G. (2007). Principles of Marketing. Prentice Hall.

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Promotion activity. (2020, Jun 02). Retrieved from https://studymoose.com/promotion-activity-new-essay

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