PlayStation Essay Topics

PlayStation Marketing Mix & Environment & Target

The PlayStation brand is a series of video game consoles created and developed by Sony Computer Entertainment. PlayStation was the idea of Ken Kutaragi, who known as “The father of the PlayStation”, a Sony executive who had just come out of his hardware engineering division at that time. The console’s origins date back to 1986… View Article

Play Station 3

Play Station 3 is the best multimedia console out so far. Such multimedia contents include a Blu- ray player, a HD DVD/ DVD player, a CD, and a Super Audio Cd Player. Some models of the PS3 Have something in them called the EMOTION CHIP, which is a fancy term for being able to play… View Article

Responding To The Wii

Executive summary: Given the current market scenario, Sony will have to fight on both fronts. The Wii has unlocked a new segment of the market. Sony should adapt its strategy to address this new market. But Sony must not lose sight of the big picture, to win the long term race for the “center of… View Article

Responding to the Wii Group Case Writeup

In the Harvard Business Review case Responding to the Wii, Kazuo Hirai was faced with an interesting dilemma. Hirai, the chief executive of Sony Computer Entertainment Inc. faced pressure due to Sony’s Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a major business decision in deciding how Sony should… View Article

Technological Environment of Video Game Industry

The Video Game industry is constantly undergoing new innovations and ground breaking technology. New trends and innovations are introduced on a yearly basis that alters the marketing environment. The Level of technology in this industry is very high. The speed of technology and usage is ongoing and expanding throughout the country and the world. With… View Article

Marketing Mix

Introduction Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will… View Article

Business studies-intrapreneurship case study

Intrapreneurship Case Study of the Sony Corporation, according to Ken Kutaragi PlayStation Intrapreneur The story of the Intrapreneurial (corporate entrepreneurial) corporate struggles, determination and the ultimate creation of the very successful Sony PlayStation by persistent and driven intrapreneur Ken Kutaragi, who’s international Intrapreneurial Success story has now become one of the most celebrated in business… View Article

PS4 Situational Analysis

Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation,… View Article