Playmobil Toys—the Secret to the Years of Toy Craze Essay
Playmobil Toys—the Secret to the Years of Toy Craze
A little over a century ago, you wouldn’t believe that Playmobil, one of the most loved toy companies, started out as a lock and fitting company originally called Metallwarenfabrik. It was founded by Andreas Brandstatter, a locksmith in Zindorf, Germany. It had a few years of great track record and was not only manufacturing locks, they were even manufacturing cash registers, telephones and other various sheet metal products coincidentally to be used for toy establishments. In the 1950s, the current owner of the company, Horst Branstatter shifted the company into plastic manufacturing and joined in on the Hula Hoop Craze, which is incidentally the start of an international craze for Playmobil Toys. But one question comes to mind, why do kids and parents go crazy for these Toys?
For one, the company’s ideal for toys stem from its roots of lock and metal fitting—collecting all the right pieces and fitting them together to complete a set. Its collectability is one of its greatest marketing strategy. Same for the kids, it is a matter of pride once you manage to complete a set. Typically, most toy sets would have one center piece for the set and have multiple accessories. Each and every piece would have its individual uniqueness. The fun of having a toy is being able to divulge into a world of imagination using it as a medium. A single piece has complete functionality to fulfil its role on the set’s storyline, having functioning parts that can interact with its fellow toy pieces. This allows children of all ages to use their imagination to its full extent, giving never-ending fun on the part of the kids and a satisfied smile on their parents’ lips.
University/College: University of Chicago
Type of paper: Thesis/Dissertation Chapter
Date: 26 October 2016
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