P&G analysis Essay

Custom Student Mr. Teacher ENG 1001-04 20 May 2016

P&G analysis

Euromonitor International’s report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company’s business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects Global and regional market positions
Research You Can Trust:
Euromonitor International’s company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Growth opportunities in combining shaving and skin care products P&G oral care dynamic but Colgate drives product development High brand loyalty but losing oral care share in emerging markets Opportunities exist for P&G in premium fragrances

P&G stresses Cover Girl’s American essence
Brand Strategy
Gillette brand enjoys broad geographic reach
Procter & Gamble aims for more premium image for Pantene
Procter & Gamble looks to cross-category branding for Olay
Operations
P&G emerging market manufacturing sites by country 2012
Recommendations
Beauty portfolio in need of greater segmentation

Free P&G analysis Essay Sample

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  • Subject:

  • University/College: University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Date: 20 May 2016

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