PepsiCo Essay Topics

Gatorade Sport Drinks

Gatorade is a brand of flavored non-carbonated sports drinks manufactured by PepsiCo and distributed in over 80 countries. [1] It was first developed in 1965 by researchers at the University of Florida, as a means of replenishing the fluid, carbohydrates and electrolytes that are divested from the body during physical exertion. Its name was derived… View Article

Competition in Energy Drinks

1. What are the strategically relevant components of the global and U. S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. The strategically relevant components of the global and U. S. beverage industry macro-environment are essentially the expansion of… View Article

Competitors Analysis – Soft Drink Industry

In 2005, the global carbonated soft drink (CSD) market generated revenues of over $147 billion, all of which comes from three global powerhouse companies occupying 90% of the market. Coca-Cola, Pepsi, and Cadbury Schweppes, are one, two and three, respectively, in the very competitive CSD industry. Over past decades, the CSD market has been honored… View Article

A Guide to the soft drink industry

this report was developed to give public health advocates a window into the soft drink industry and reveal opportunities for intervention at various points of the supply chain, from production and distribution to marketing and sales. the report covers the main product lines of the industry: carbonated soft drinks, fruit beverages, bottled water, so-called functional… View Article

Competition in Energy Drinks

1. What are the strategically relevant components of the global and U. S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. The strategically relevant components of the global and U. S. beverage industry macro-environment are essentially the expansion of… View Article

Pepsi branding and marketing strategies defined in history

In 1893 Caleb Bradham experimented on several soft drink concoctions from his drug store at North Carolina. In 1898 the brand name was first introduced as Brad’s drink but later renamed to Pepsi Cola (Ads & history 2007) after the pepsin and cola nuts used in the recipe. Pepsi was first introduced as a fountain… View Article

Quaker Oats- Gatorade/Snapple

Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade… View Article

Pepsi Case Study

Gatorade is a dominant product in the sports drink market, however Gatorade is only one brand in the stables of the PepsiCo Company. Therefore, before talking about Gatorade it is appropriate to talk about the company that owns the brand. This Company is currently PepsiCo, whom bought out Quaker Oats in late 2000 and in… View Article

Pepsico: Analysis of Recent Acquisition

Abstract While mergers and acquisitions can benefit companies with economies of scale, there are many pros and cons for businesses to consider. Throughout this document, a discussion of PepsiCo’s recent merger with Quaker Oats will be examined to ascertain what affects it will have on this oligopoly. A detailed analysis describing the current business structure,… View Article

Product Analysis of Pepsico

History Lay’s (known as Walkers in the United Kingdom and Ireland, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay’s chips has been marketed… View Article

Swot Analysis of Lay’s Potato Chips

Lay’s (known as Walkers in the United Kingdom and Ireland, Chipsy[1] in Egypt, Poca in Vietnam, Tapuchips in Israel,[2] and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay’s chips has been marketed as… View Article

Analytical Report – Pepsico

This is a worldwide beverage company, which supplies soft drinks all over the world. The company has 22 brands, which range from flavors to different tastes. The company supplies the drinks to over 200 companies worldwide. It generates more than one billion each in annual retail sales. Beverage industry is a very competitive industry. In… View Article

Dr Pepper-Snapple Inc: Energy Drinks

Introduction In the ever changing world of customer needs and expectations Dr Pepper-Snapple was faced with an increased customer focus on energy drinks. This area, when exploited correctly, is a high growth and high margin beverage business. In early September 2007, Andrew Baker had his marching orders. He emerged out a long discussion about entering… View Article

Elements of the Marketing Mix

This case will study describe the elements of the marketing mix. These four elements include product, place, price and promotion. This paper will include a description of how an organization’s marketing strategy is affected by the four elements of the marketing mix. Another aspect that this paper will include is a description of how each… View Article

Pepsi Marketing

Supermodel, entrepreneur, actress, Cindy Crawford has been promoting the OMEGA brand since 1995. Her striking beauty and international appeal are the perfect complement to OMEGA’s image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today’s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and… View Article