People's Behavior in The Tipping Point Book Review

“The Tipping Point: How Little Things Can Make a Big Difference” By Malcolm Gladwell

Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping point. According to Gladwell the tipping point is the moment at which “an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire”. In other words, the point when an idea, trend, or behavior becomes an sensation to the world. Gladwell researches the behaviors of fashion trends, crime rate, and best selling novels to explain how small, yet powerful changes can result in an tipping point.

Gladwell compares the idea of the tipping point to an epidemic of the flu.

A simple sneeze from a sick person can start a flu epidemic just as a word of mouth can make a restaurant a big success. Gladwell seperates his book into the three rules of epidemics. The law of the few, the stickiness factor, and the power of context each explain how and why an idea, trend, or behavior results in an epidemic.

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Gladwell uses examples such as Paul Revere’s midnight ride to support his ideas on epidemics. Malcolm Gladwell states that “Paul Revere’s ride is perhaps the most famous historian example of a word-of-mouth epidemic”.

Gladwell continues by calling Paul Revere a connector, a person who is truly socially diverse. Revere was able contact an abundant amount of people because he was connected with a large amount of diverse people. According to Gladwell, the message itself has to be sticky enough to make people listen and respond.

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The message “the British are coming” was a sticky phrase that made the message itself important enough to respond to. Malcolm Gladwell’s context law states at the environment at which a message is sent also makes an impact.

Paul Revere sent his message in the evening because the majority of people are sleeping and when they are woken up by a noise they are more susceptible to listen. The Tipping Point is a brilliantly written book that will change your outlook on famous fashion trends, falling crime rates, and the success of best selling novels. Malcolm Gladwell uses interesting examples throughout to make his book an enjoyable read. By the end of this book Gladwell will make you believe that any immovable object can be tipped if it is pushed in the right place.

The Tipping Point is an interesting take on how one small act, trend or circumstance, can create an amazing chain reaction. These incidents can cause trends everything from trends to epidemics. Malcolm Gladwell sure has a way of giving us an interesting view of the world around us, and his perspectives are always a pleasure to read. The tipping point is that place in the lifecycle of the act, trend or circumstance when the growth of the act, trend or circumstance in question takes off.

This is when the idea “tips.” Throughout the book, many unrelated examples explain these concepts. Gladwell explains how one small act can start a change reaction that creates big results, such as hush puppy shoes making a comeback, television shows that have staying power, as well as health epidemics running rampant, after many decades of stability. One concept that I connected with in this book is the theory of “stickiness” which is how an idea sticks. Gladwell explained that one reason for stickiness is the passing of information through mavens and connectors to create “tipping points”.

Mavens are the types of people who have their pulse on what is going on in the world. They are the “information” people in our lives that have a strong grasp on what is going on around us, as well as the pros, cons and data to back it up. These people do not intend to persuade us or sell us anything. They are here merely to support us with the information that they have gathered to answer our questions on products, circumstances and events. Gladwell refers to them as “information banks”. Connectors are the people who are social networkers. These are the people in our lives who are often around people. They also know many people and that have many people in their sphere of influence.

These people play an important role in our lives. The example Gladwell used at the beginning of his book is the six degrees of Kevin Bacon game, where we can often connect movie actors and actresses back to a movie that Kevin Bacon starred in, inside of 6 connections. This is a perfect example of the connectors in our lives. We can often think of a few people that connected us to everyone else that we knew.

The Tipping Point gives many examples and concepts around how small circumstances create big change, and the influences that create that change. This book is without question an interesting twist on the events that commonly happen around us, bundled up with some human nature concepts. This is definitely worth the read.

In Malcolm Gladwell’s book The Tipping Point many different topics are discussed and analyzed, trying to find solutions as to why things “tip” and what different factors are involved. From “Blues Clues”, and Paul Revear’s midnight ride to the decrease in crime in NYC and the cause of suicide in the islands of Micronesia, it is shown that the factors of stickiness, connectivity, context and salesmen qualities play a major part in the way different events tip and spread. One big theme in Gladwell’s book that made it effective was the repetitive mentioning of Connectors, people who know a lot of other people, and can spread ideas through multiple communities, making ideas contagious.

Adding to this theme Gladwell outlines the concept of “stickiness”, illustrating people who hear about new ideas remember them, and in some way do something about the situation. Throughout the whole book Gladwell has the great ability to draw the reader into simple concepts with examples and stories, resulting in the reader being able to recognizing themselves in the examples and stories and seeing where they would put themselves if they were in those situations, allowing them to think what they would do to change the situation at hand.

While reading this book I was interested in the way Gladwell enhanced his theories with concrete examples and stories, making the book very effective in getting his point across. Although I cannot agree with all his points and solutions to some of the situations and theories, I thought this book was very well written and very educational, giving the reader many things to think about, allowing their brains to adapt to something new and synthesize the information. I would definitely recommend this book to anyone; it includes great topics of discussion making the book good for classes to read together and discuss the different theories together.

Malcolm Gladwell gracefully describes the ways in which a trend or fad becomes a ubiquitous social norm in The Tipping Point. His compelling discussions make comparisons to seemingly unrelated events, such as the spread of S.T.D.’s and Paul Revere’s midnight ride, and reveal their inherent, universal similarities. His subject material is presented with humor and coherence, and can be appreciated by high school students and college professors alike.

No matter what you expect to get from this book, whether it be required reading for a class or something to skim through before bed, you will not be disappointed by The Tipping Point by Malcolm Gladwell is a really extraordinary novel that explores sociological studies and interesting occurrences in life. It shows the little, random and amazing things that happen and make a big difference. The book contains the three main ideas that drive the studies to seem so unusual; the Law of Few, the Stickiness Factor and the Power of Context.

The Law of Few means that a couple of people have a more significant influence on things that happen than the rest of society. The Stickiness Factor is the concept that repetition is a very impactful strategy that causes people to remember things more easily. The Power of Context is how a little change in the circumstances of an environment can have an impact on the events that occur there. So when all of these things are studied and really paid attention to, it is bizarre how they apply to these theories and are important to society. When I began to read this book, I realized that it was different from anything I’ve ever read before.

It opened my eyes to the fact that such little things really can make a huge impact on things. It was a unique perspective on sociological studies and unique occurrences that happen every day. “If you want to bring a fundamental change in people’s belief and behavior.

You need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.” I thought that this was an insightful and thoughtful quote. It demonstrated the great advice that Gladwell brings to the novel. His writing style is very creative and particular. I thought he was a very good author to write about such a topic and brought a very interesting aspect and point of view to everything.

Are you an influencer? Can you start a revolution? Yes or no? If yes, give support by giving example/s

Yes, I consider myself an influencer and I know I can start a revolution. I have different way of thinking and expressing myself, I can adapt to things early on and embracing all forms of culture, creating new ideas, inventing new things, recognizing what the next thing is, taking an idea, a brand, a concept into mainstream consciousness. Things change everyday in communities.

One person will do something and others will follow. The ability to influence people is a vital skill in the real world. It allows you to help people to do better or encourages them to see things from your point of view. Although it is difficult to change a person’s thoughts and or beliefs a tipping point among a community is not only possible it’s inevitable. The real question isn’t whether or not a chain reaction change is possible, that’s a given. The real question is can it be used to help a community in a good way and to put it lightly, of course it can.

Change is possible. We just need to find that little tiny push that will send it all over the edge. For example, we can influence other just for being a good examples or a role model to them. Role model is also a key motivator that influences people in reaching their goals. Second example, we can influence by speaking and sharing, we can start a change in our community by influencing or encouraging them to improve our surroundings by doing simple things.

First, we need to share our knowledge or our idea of how to improve the environment to let them know the importance of having a good environment so, in that way we can influence them to plant trees and recycle cans, bottles, plastic bags, and newspapers to reduce the amount of greenhouse gases that we put into the air and also to buy products that don’t use as much energy. By conserving energy, we help reduce climate change and make the Earth a better place.

Some products – like certain cars and stereos – are made specially to save buy recyclable products instead of non-recyclable because the less energy we use, the better and using cars can travel longer on a smaller amount of gasoline to reduce the amount of greenhouse gases in the air. By turning off lights, the television, and the computer when you are through with them, you can help a lot. Last, by sometimes taking the bus, riding a bike, or walking. After they do their part, we are not only influence them but to help them to make a difference.

Everyone can start a revolution even in small things and we can influence everyone for the better. Sometimes we are not aware that in our every action we influence other for them to change, but be sure that we influence other in a better way not in a bad way. No one can force anyone to change. In order for a person to change they must feel motivated to do so within themselves.

A feeling of determination and drive to change must be aroused within them. “The Tipping Point is the biography of an idea, and the idea is very simple. …the best way to understand any number of the… mysterious changes that mark everyday life is to think of them as epidemics.”

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People's Behavior in The Tipping Point Book Review. (2016, Apr 28). Retrieved from

People's Behavior in The Tipping Point Book Review

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