Pelican Stores From: Michael Pitz Date: February 12, 2012 Subject: Pelican Stores Coupon Promotion Results Coupon Promotion Results I have prepared specific descriptive statistics regarding the results from the coupon promotion day. These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales by various classifications of customers, as well as the descriptive statistics concerning the relationship between age and net sales can help us further understand our target audience and ultimately boost total sales for Pelican Department Stores.
By identifying our mean, median and mode regarding each variable (marital status, type of customer, gender and age), we can further understand the relationships between our variables. Descriptive Statistics on Net Sales:
Regular customers had a mean of $61. 99 and the customer using a coupon had a mean of $84. 29. There is a difference of $22. 30 between the average Net Sales of the two types of customers.
This shows that customers receiving the promotional discount spent more money on average than the regular customers at Pelican Stores. The promotion coupons were a great way to bring in a higher volume of customers and raise the average ticket price for each sale
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