In 1986, Steve job purchased the computer graphics division of Lucasfilm for $10 million and established the independent company called Pixar. Ed Catmull as the co-founder and chief technical officer of Pixar. At that time, there are about 44 people are emplyed at Pixar. Pixar Animation Studios is an Academy Award ®-winning computer animation studio with the technical, creative and production capabilities to create a new generation of animated feature films, merchandise and other related products.
Pixar’s objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages. In November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking, storytelling and the medium of animation with the release of its first feature film, Disney·Pixar’s Toy Story.
After Pixar founded nine years ago, Toy Story exhibited years of creative and technical achievements from a small group of passionate computer scientists and animators, led by present day President Ed Catmull and Chief Creative Officer John Lasseter. After Toy story released in 1995, Pixar Animation Studios cooperated with Walt Disney Studios Motion Pictures to create and produce another feature film such as A Bug’s Life (1998), Toy Story 2 (1999), Monsters, Inc. 2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009) and Toy Story 3 (2010). Pixar is one of the successful company which climb to the pinnacle of computer animation was a quick one and the company continues to push the envelope in its art and technology inspired moviemaking endeavors. (Pixar, 2012) Issue Identified Pixar is one of the successful corporation in the world. Pixar is famous on creative and it is important breakthroughs in the application of computer graphics (CG) for filmmaking.
Also, Pixar has attracted some of the world’s finest talent in this area. Since 1986, The technical and creative teams of Pixar have collaborated to developed a wealth of production software used in-house to create its movies and further the state of the art in CG movie making. This proprietary technology allows the production of animated images of a quality, richness and vibrancy that are unique in the industry, and above all, allows the director to precisely control the end results in a way that is exactly right for the story.
Pixar continues to invest heavily in its software systems and believes that further advancements will lead to additional productivity and quality improvements in the making of its computer animated films. Moreover, Pixar can climb quickly to the pinnacle of cuomputer animation throght creative. Therefore, in this report, I would find out the reason that Why Pixar’s culture is related to creative? Nowadays, If some one talking about Pixar, they must concerned creative in the process.
People know Pixar would related to creative. In opppsite, People know creative also would related to Pixar. Therefore, Pixar is important for the creative and the industry. It seems Pixar and creative as a body, they can’t separate each other and they were interact each other. For example, Pixar produced their feature films thorugh their creative and technology team. Thinking in-depth, If the Pixar’s creative and technology are not talent to creation, could the Pixar climbed to the pinnacle of computer animation quickly?
Could the Pixar successful in the industry? That all of examples are the assumption, but I think that creative is one of the critical elements for the development of Pixar. Therefore why this report wanted to find out the reason of why Pixar’s culture is related to creative through some theorey. Theoretical Framework For find out the reason that why Pixar’s culture is related to creative, I would use some theorey as reference to find out the reason. The theoretical framework adoted in this report is Mckinsey’s 7s.
Although there are other theoretical could be use but why i would use Mckinsey’s 7s. Some theoretical look at internal factors, others look at external ones, some combine these perspectives, and others look for congruence between various aspects of the organization being studied(McKinsey’s 7s model, 2005). However, Mckinsey’s 7s model was developed by Tom Peters and Robert Waterman in 1980 which cannot really be considered as a pure strategy model, but rather as a way of thinking about development or remodelling of organizations.
Its name comes from the seven factors that Tom Peters and Robert Waterman found essential in the context of organization development: strategy, skills, shared values, structure, systems, staff and style (Joe Cheal, 2008). Also, The Mckinsey’s 7s model is very useful tool for analysing and diagnosing organisational issues, and then for the planning of interventions and change (Joe Cheal, 2008). In the first phase of the Mckinsey’s 7s model is usually determined.
The next step is to define what the organization must be especially good at in order to be able to implement its strategy, in other words, what skills it must develop or otherwise acquire. The final step is to determine what changes are needed in the other five factors to make the change a successful one (McKinsey’s 7s model,2005). The advantage of the Mckinsey’s 7s model is its simplicity and immediacy, and then in the complexity that follows by understanding that these components do not stand alone, but work in relationship to one another (Joe Cheal, 2008).
The model involves seven interdependent factors which are categorized as either “hard” or “soft” elements. For “hard” elements including strategy, structure and systems. For “soft” elements including shared values, skills, style and staff [pic] For the “hard” elements, the Strategy refers to the plan devised to maintain and build competitive advantage over the competition. Moreover, it is known of the concepts relating to organizational change. The structure refers to the way that organization is structured and who reports to whom.
The systems defined as the procedures or processes which exist in a company and which involve many people for the purpose of identifying important issues, getting things done or making decisions such as daily activities and procedures that staff members engage in to get the job done. Also, it is important things that system could strongly influence on the company and it is power tools of management for decision making. For the “soft” elements, the shared values refers to the core values of the company that are evidenced in the corporate culture and the general work ethic.
The skills refers to actual skills and competencies of the employees working for the company. The Staff defined as the employees and their general capabilities. Also, it is concerned with the question of what kind of people the company needs. This is not so much a question of single individuals as of the total know-how possessed by the people in the organization. Last, the style defined as the style of leadership adopted and it could be influence the style of the company performance (Joe Cheal, 2008). Main Body
Pixar Animation Studios was succeed since Pixar created the first new generation of animated feature films, Toy Story which obtain the awards and it was the breakthrough to the computer animations. Regarding to the structure of Pixar, the begining of the Pixar since 1986, Steve job purchased the computer graphics division of Lacusfilm and established the indepentent company called Pixar. Also, Ed. Catmull as the co-founder and the chief technical office of Pixar and that time. Moreover, Ed. Catmull attracted John Lasseter who is working in the Disney (Mark Henne, 1996). Now, Ed. Catmull is the president and co-founder of Pixar Animation Studios and president of Walt Disney Animation Studios. And John Lasseter is the Chief Creative Officer, Walt Disney and Pixar Animation Studio, Principal Creative Advisor, Walt Disney Imagineering (Pixar, 2012).
They were devoted to the Pixar such as Pixar’s talent of computer animations to led the succeed of creating the first feature films, Toy Story. Till to recently, Pixar is the leader in the industry. Pixar produced many famous feature films through their creative. Also, Pixar can obtain subtantial advantage through all of successful feature film.
For example, Pixar can obtain the revenue as $362 million of the Toy Story. Also, Pixar can obtain the reputation such as Academy Award while produced the famous feature film (Datamonitor, 2004). The strategy of the Pixar is the design of the company and the work space. Why the work space’s design would be the strategy. It is the distinctive of Pixar.
For example, the work space of “Cars 2” director and Pixar creative head, Lasster which is blast of color, plastic and nostalgia, filled floor-to-ceiling with so many toys it’s hard for the brain to process. Also, the president of Pixar, Ed. Catmull’s work space is modest space looks colorless by comparison, with some chairs, a table, a desk and no clutter(Peter Hartlaub, 2011). It seems like that a simply open office design but it is important of the strategy. Most employees like worked in Pixar because Pixar could gave them freedom such as communicate wilth anyone, they work as the familiar so they enjoy to work in the Pixar.
Moreover, creative is important for Pixar and each employees so the strategy of Pixar is make each of employees enjoy the company, the work space, the environment (Ed. Catmull, 2008). Also, Ed. Catmull, the president of Pixar who is bearded comes to work in jeans and a short-sleeved black button-down shirt (Peter Hartlaub, 2011). He wears look like casual and employees also can wears casual that what is creative. Employees didn’t face to pressure and easily to involve the work and perfect integration with other employees when they were brain storming and produce the successful feature films. The systems is the dailies of the Paxir. It is the practice working of daily reviews and dailies, which is a process for giving and getting constant feedback in a positive way.
This process is John Lasseter learnt from Disney and Industrial Light & Magic (ILM). When John Lasseter joined Paxir and Paxir build up an animation crew for Toy Story. John Lasseter used the process of daily reviews where learnt from Disney and ILM. Then, John Lasseter used what he learnt to develop Paxir’s daily reviews process (Ed. Catmull, 2008). In the process, anyone were encouraged to comment and showed the incomplete state to the whole animation crew. There are several advantages of the process. First, everyone would be more creative after everyone showing the work still in progress.
Second, the director or creative lead guidling the review process can communicate and focus on the important points to the whole animation crew at the same time. Third, everyone can learnt from and influence each other. Also, highly creative piece of animation will spark others to raise their game. Last, everyone’s overwhelming desire to make sure their work is good when showing to other and the finished version is possibility that won’t be what the director wants. The daily review process avoids such wasted effort (Ed. Catmull, 2008). The staff of Pixar can defined as three part respectively recruitment, contracts and Pixar University.
First, the recruiting standard of Ed. Catmull is extremely special. Ed. Catmull always hired employees by their talent. For example, Ed. Catmull always hired some one who is better than himself such as John Lasseter (Ed. Catmull, 2008). In general, most company wouldn’t hired some one who better than CEO or president because it is threaten for CEO or president. Second, the employees in the Pixar weren’t hired by contracts or signed by contracts. According to Randy S. Nelson, who joined the company in 1997 and is dean of Pixar University. Mr.
Nelson said contract allow employees irresponsible as a company. Also, there have the excellent things created in Pixar which incredible workspace, opportunities to learn and grow, most of all greatest co-worker is better than any contract (William C. Taylor & Polly LaBarre, 2006). It is why Pixar wouldn’t need to signed contract of each employees. Last, the Pixar university is one of the improtant thing for training the employees. Every employees even an animator, technician, director, president or other positions in company is encouraged to develop up to four hours per week for a training.
In the class, employees might be set next to the direcotr or president. It is also the way of creative. Moreover, Pixar is encouraged even accountants also need to learn drawing. Mr Nelson said drawing class not only teach drawing, it teaches how to improve their observation (William C. Taylor & Polly LaBarre, 2006). The skill of Pixar generally is the breakthroughs in the application of computer graphics (CG) for filmmaking. Also, Pixar has attracted some of the world’s finest talent in this area such as John Lesseter who is hired by Ed. Catmull.
Pixar’s technical and creative team have collaborated since 1986 to develop a wealth of production software used in-house to create its movies and further the state of the art in CG movie making. The proprietary technology allows animated images of a quality, richness and vibrancy that are unique in the industry. Also, Pixar continuity to investment on their proprietary technology cause Pixar believes that they can improve the quality of making computer animations by their skills (Pixar, 2012). Moreover, there are important dynamic created by John Lesseter: “Technology inspires art, and art challenges the technology.
The other one might feel that it is a sentence, it just a word. But for Pixar’s technology and creative team, they believes that it is a way of life had to be established and still has to be constantly reinforced. Also, all of the employess in Pixar believes that the technology integrated with art would produce to magic. The magic of the animation, the magic of the creative (Ed. Catmull, 2008).
In generally, the style of Pixar must be creative. But, What is the creative come from? The style refers to leadership of Ed. Catmull, according to the above, Ed. Catmull is the president of Pixar. , the style would refered by Ed. Catmull who is wearing casual and created the modest work space. Moreover, the style of Pixar is full creative and casual, Pixar gave subordinates freefom but not indulge cause relax could lead employees bring talent and creative into full play. Therefore, Pixar give everyone must have freedom to communicate with anyone. Also, when employees offer ideas it must be safe for everyone. For example, employees make a concerted effort to make it safe to criticize by inviting everyone attending these showings to e-mail notes to the creative leaders that detail what they liked and didn’t like and explain why.
Moreover, employees must stay close to innovations happening in the academic community. For example, Pixar recommended their technical artists to publish their research and participate to in industry conferences. Although the publish may leak out the ideas but Pixar can keep connection of academic community. It can helps Pixar can attract exceptional talent and reinforces the belief throughout the company that people are more important than ideas (Ed. Catmull, 2008).
The shared value of the Pixar that it is clearly in the people development business — going to great lengths to nourish, support, creative and fun for its employees. That means Pixar is the company that focus on the development and the fun. For example, in the Pixar, there had stage is set with Steve Jobs’s inspired design of the curved metal roof resembling an airplane hangar, and the open-air “incredible-sized” atrium that serves as a “town square” for impromptu meetings, company celebrations, and just plain having fun.
Also, the Pixar university provide training for each of the employees which four hours per week. It is because Pixar focus on developments. Pixar hoped their employees could maintain the competitive, improve their talent and make employess closer as familiar such as when employees could find president Ed. Catmull in a class at Pixar university. This is why Pixar identified as people development business. Also, there are so much fun in the Pixar. For example, employees of Pixar had a lot of freedom such as they could communicate with anyone and they weren’t signed any contracts.
Moreover, they never considerd to leave away of Pixar. It is because they enjoy this work, they enjoy this work style and this shared value where Pixar had (Bill Capodagli & Lynn Jackson, 2010). Conclusion In conclude, Pixar is the creativity and development company which was Steve Job established. Also, Pixar is the successful company of breakthroughs of the computer graphics for producing the feature films which climbed to the pinnacle of computer animation quickly. It is the reason of Pixar shared value. The shared value of Pixar is development to the employees and the fun.
The Pixar university lead Pixar to be succeed that provide the continuously training for the employees four hours per week. For example, The university provided the drawing course for the employees whether you are animator or accountant. It is because Pixar believes that drawing can help everyone enhanced their observation and high observation can helped emplyees lead to perfect performance. On the other hand, the creative of Pixar concerned the fun of shared value. Pixar is the modest and the most creative company in the computer animation industry. Firts, the workspace’s design in the Pixar is unique and is modest.
It can give the special environment to employees and animation for employees who were working in the Pixar. Second, employees of Pixar have most enough freedom that they could communicate with anyone. It can give employees shares their ideas, working progress and they can form a small team to showing their work, brain storming in any time. Third, each of employees of Pixar aren’t signed the contract. It is because Pixar believes that contract led employees irresponsible for company and lack of freedom of employees. It is the reason that why Pixar have a fun.
Last but not least, the Pixar produced the feature films through the creativity. It is the talent of the Pixar and there are many feature films were succeed in the world such as the first feature film, Toy Story which obtain the Academy Award, substantial revenue and the reputation to the Pixar. It is reasons that why Pixar need the creative. Pixar couldn’t lost creative, also creative couldn’t lost creative. It is because Pixar and Creative are relatively indispensable. If people wanted to know Pixar, then people must know the creative first cause creative is the gatekeeper of Pixar.
Moreover, Pixar is the company improved by creative which the culture is build on the creative. In simply, known Pixar, known Creative. If anyone want to joined the Pixar. , the first critical requirement is talent. Why is not creative? It Is becuase Pixar always recruit the best people and Pixar believes that after you joined Pixar, Pixar can provide the training, the environment that developing the own unique creative progressively. Therefore, Pixar is the most creative company in the industry and Pixar and Creativity wouldn’t separate each other.
University/College: University of Chicago
Type of paper: Thesis/Dissertation Chapter
Date: 28 September 2016
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