Oprah Winfrey helps people through recognition and donations in areas of education, healthcare and advocacy for women and children. They have been most successful with referent power in their accomplishments. King’s attitude and personality attracted people to follow him; he created a vision that inspired people. Oprah has created strong interpersonal ties between herself and her audience.
She uses her recovery as an abuse survivor to inspire people and she focuses on issues in ordinary people’s lives. Oprah however has been more successful with reward power.
She has the funds to reward her employees and guests with material things. Both leaders have influenced many people. Oprah and King used rational persuasion and inspirational appeal; everything they stand for is logical by principal and their values are moral.
Oprah uses consultation inspiration, ingratiating tactics and personal appeal. She influences others to help by showing her own. Because Oprah can effectively relate to others; people have a tendency to relate to her emotions and follow her.
While King has used these tactics he is more known for his coalition, pressure and legitimating tactics.
King used his role as minister in legitimating and followers supported his beliefs on civil rights because they believed in the same ideas. Most people during this time were either for or against civil rights. For people against these rights King used pressure tactics through marches and protests. These acts were nonviolent and peaceful but still a demand for equal rights. emotions on certain subjects.