Online Course How Important it is to Become an Effective Communicator

When I sign up to this course I thought a lot about how it seems and how I can benefits from this course. Dr. Anna explained in this workshop how important it is to become an effective communicator. Describe the need of employers from their employees. Explain her opinion about the importance of good communication. How can the employers benefits from communication.disccuse the community sitliatiy and strategies to help increase our effectiveness in different areas. I will have the opportunity to discuss strategies i learn with my fellow students and check my understanding with wide range of activities.

Analysis of learning

The main key learning in this activity was about the importance of becoming an effective communicator. Successful companies have skilled managers who communicate well with public people at all levels. Working relationships are optimised and creativity is encouraged and employees feel an increased sense of belonging and commitment to this organisation. This effects in terms of increased employee satisfaction and tangible bottom-line benefits in the form of increased company profits.

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in terms of the communicators involved,that cause the goals they pursue is the messages sent and the channels used to send them and the attention paid to upwards feedback and the context within which all of this occurs. All of these make an important contribution to organisational success.dr anna explain the importance of communications to employers.

Communication is very important element of organizational behavior because of the growing changes within organizations which face the leadership with new challenges and opportunities for testing the different organizational behaviour concept modes.

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we get an insight into organizational forces By identifying the level of communication satisfaction within the organization,also get an insight into weak points in the area of communication within the organisation. Also We can use them as the basis for making important business decisions within the organisation. There be a great investment from the side of the organisation towards satisfaction growth on those levels where there has been shown the least satisfaction,and important to develop awareness about the importance of communication which is shown through individual growth and job satisfaction. dr anna exlain good communications.

 Evaluation of learning

Research into communication in organisations has employed a wide array of methods and methodologies. For example the measures that have been used include:

  • Questionnaires such as the International Communication Audit survey, the Communication Satisfaction questionnaire, the Organizational Communication Development Audit questionnaire, and the Organisation Communication Scale
  •  Interviews
  • Focus Groups
  •  E-communications tracking
  •  Data Collection Log Sheet Methods (e.g. Mystery Shopper, the Critical Incident technique, the Delphi technique, Diary methods, and the Episodic Communication Channels in Organisations, or ECCO, approach)
  •  Communication Network Analysis
  •  Ethnographic Approaches

There are also wide variations across a range of other variables, including the focus of the research (examining one aspect e.g. upwards communication, or the entire gamut of communication), variety of instruments employed (one measure versus multiple methods), sample sizes , breadth of study (one small department or the entire corporation), objectives of the study (research or management information), nature of the organization, and the organisational context (highly successful organisation or one with very severe problems). It must therefore be recognized that all of this makes comparisons and generalizations across research studies very difficult. However, from a Hargie, O. The importance of communication for organisational effectiveness. Effective communication has a range of considerable benefits:

  • increased productivity
  •  higher quality of services and products
  •  greater levels of trust, engagement and commitment
  •  more staff suggestions and higher levels of creativity
  •  greater employee job satisfaction and morale
  •  better workplace relationships
  •  more acceptance of change
  •  decreased absenteeism
  •  reduced staff turnover
  •  less industrial unrest and fewer strikes
  •  reduced costs.

The first and most important factor is having an effective line manager. we have found that this is a bellwether measure as it is a central indicator of effective communication in the entire organisation. If employees rate their line manager highly then they rate the organisation highly. As described by Bisel et al, “the supervisor-subordinate relationship is a microcosm of the organizational universe.when supervisors communicate with subordinates their interactions are an Hargie, O. (2016) The importance of communication for organisational effectiveness. Communication can either be formal or informal

  • Formal Communication

Communication is said to be formal when the dissemination of information, messages and ideas are according to prescribed or fixed rules and customs. It is external rather than natural because it is notes a result of the intrinsic feelings of the actors but imposed on them by the organization. it is usually very rigid and follows definite pattern and it is official in nature. It may be oral or written and vertical or horizontal. They are usually bureaucratic in nature and the directives or instructions are to be carried out.

  • Informal Communication

This is described as any interaction or relationship which exists in any organization which is not deliberate, rigid, or structured. Such interaction and relationship are as a result of natural feelings without any outside interference, constraint or premeditation (Obisi, 2003: 224). It may also be viewed as messages conveyed through body movements, the intonations or emphasis we give to 'words, facial expressions and the physical distance between the sender and receiver.

  •  Barriers to Effective Communication

In Communication, , there are other barriers to effective communication. As noted by Cushway and Lodge (1999, 189). Barriers to Communication can come from a number of Sources. The problem with the sender of the message who may be unable or indeed unwilling to communicate the necessary message very clearly or with the receiver who may be unable or unwilling to understand the message being sent or there may be environmental factors affecting the conditions under which the message is conveyed such as noise.


  1.  Clampitt, P. (2013) Communicating for Managerial Effectiveness: Problems, Strategies, Solutions, 5th edition. Sage, Thousand Oaks, CA.
  2.  Eagly, A., Eaton, A., Rose, S., Riger, S. and McHugh, M. (2012) Feminism and psychology: Analysis of a half-century of research on women and gender, American Psychologist, 67, 211-230.
  3.  Ellwardt, L., Wittek, R. and Wielers, R. (2012) Talking about the boss: Effects of generalized and interpersonal trust on workplace gossip, Group Organization Management, 37, 521-549.
  4.  Evans, G. (2013) Fiscal irresponsibility due to lack of women on boards, International Journal of Arts and Commerce, 2, 112-124.
  5.  Northouse, P. (2013) Leadership: Theory and Practice 6th edition. Sage, Thousand Oaks, CA.
  6.  Obisi, C. (2003). Organizational Behaviour: Concept and Application. Lagos, Malthouse Press Limited.
  7.  Eneanya, A. N. (2009). Principles and Practice of Public Personnel Administration in Nigeria. Lagos, Concept Publications.
  8.  Eneanya, A. N. (2010). Public Administration in Nigeria; Principles, Techniques and Applications. Lagos, Concept Publications.
  9. Steprien, R. (1989). Organizational Behaviour: Concepts, Controversies and Applications (4th ed.). London, Prentice-Hall International
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Online Course How Important it is to Become an Effective Communicator. (2021, Dec 31). Retrieved from

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