This is a semester project (Research Report) regarding a baby food product named Cerelac of Nestle. It starts with an introduction about Nestle followed by the history of Nestl©. It gives a briefing about all the brands of Nestle. This report also includes the marketing mix of the product. All the 4Ps of marketing mix for the product has been discussed and explained to reveal the significance of its product, pricing, placing and promotional activities. BCG matrix has also been included in this report to know about the current standing of brand in local culture.
Segmentation and target marketing will help to understand the criteria of Nestle marketing for the specific product. In the end, there are some recommendations for the company to enhance their profitably according to our research. After that, report has been concluded.
Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries.
The Nestle factories are operating in the region of: Africa America Asia Europe Oceania
Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers.
Henri Nestl© endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company’s logo and a symbol of the Company’s care and attitude to life-long nutrition.
The Nestle nest represents the nourishment, security and sense of family hat are so essential to life. 1866 -1905 In the 1860s
Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company’s newest product, Nescafe, which was a staple drink of the US military. Nestl’s production and sales rose in the wartime economy. 1944 – 1975 The end of World War II was the beginning of a dynamic phase for Nestle. Growth accelerated and companies were acquired. In 1947 came the merger with Magi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby’s (1971) and Stouffer’s (1973). Diversification came with a shareholding in 1974.
1975- 1981 Nestle’s growth in the developing world partially offset a slowdown in the Company’s traditional markets. Nestle made its second venture outside the food industry by acquiring Alcon Laboratories Inc. 1981 – 1996 Nestle divested a number of businesses1980 / 1984.
In 1984, Nestle’s improved bottom line allowed the Company to launch a new round of acquisitions, the most 1996. The first half of the 1990s proved to be favorable for Nestle: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 here have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestle merged its U. S. ice cream business into Dreyer’s, and in August, a USD 2. 6bn acquisition was announced of Chef America, Inc. Mission Statement “Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestle contributes to your ell-being and enhances your quality of life.