Mr Clean “You gotta love a man who clean” Essay
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Companies have many objectives when advertising their products and services. These objectives vary according to their industries, available distribution channels, and overall marketing strategies. The key to all advertising is attracting the right buyers. These are people who are more apt to buy a company’s wares based on demographics like age and income, for example. Advertising should also repeat their messages often enough to familiarize consumers with their offerings. One of the major objectives of advertising is to increase sales and profits.
Advertising is generally intended to motivate potential or current customers to behave in the way you desire. The specific messages, and the ways you want them to act vary based on your current position in the market and the money you have to invest in promotion. Normally, though, and objectives change over time as your company grows. For super bowl 2017, dozens of companies are rushing to generate buzz for themselves by releasing advertisements that are funny, emotional or edgy.
While the big game was a week away, cleaning brand Mr. Clean clearly had the early edge in that regard. Mr. Clean has gotten buff — and sexy — for his Super Bowl ad debut.
Procter & Gamble has released its first-ever Super Bowl ad for Mr. Clean. The 30-second spot features the iconic but refreshed character who’s still bald and muscular but seems a little younger and sexier than his old self. Entitled “Cleaner of Your Dreams,” the mostly wordless and portray Mr. Clean showing up at a suburban red-haired house. The woman appears to be frustrated by a stain on her stove, before Mr. Clean, the iconic mascot of the brand, shows up in all his erotic glory. As the sensual music plays, the two characters clean the house, culminating in Mr. Clean mopping the floor in a muscle white shirt and extremely tight white pants that show off his assets. Mr. Clean sashays and dances as he moves and cleans from kitchen to bathroom, to the living room as music pulses. The blissed-out homemaker also begins to sway to the music’s vibe before a voice calls out her name.”Sarah? Sarah?” as the fantasy concludes. She opens her eyes and it’s her tubby, lazy mate standing before her. “Clean enough?” he asks. She crashes into his arms as they both collapse on the couch. Then “You gotta love a man who cleans” pops across the screen.
The idea behind the whole ad is to make cleaning attractive to men and challenge the idea that women are the only ones who would be interested in a cleaning product. According to HYPERLINK “http://ibtimes.com”, ibtimes.com 172 million views tune in to the super bowl and 59% were men. “There’s no better way to reach a co-ed audience than the Super Bowl,” Procter & Gamble vice president Martin Hettich told the website. “And the subject we’re broaching with Mr. Clean really is for a co-ed audience, because it’s talking about cleaning and how men and women divide up the chores. And there’s still a way to go.” According to data gathered by the Bureau of Labor Statistics in 2014, 83 percent of women reported doing household work, while just 65 percent of men said the same.
Online, however, the ad was met with a broad range of reactions. Some liked the cheeky rebranding of the character, while others described themselves as uncomfortable with the idea of a sexualized Mr. Clean. Either way, the video has been a success in driving conversation about the brand, as it racked up nearly 450,000 views in a day on YouTube. (Per time magazine) This ad is different from the other Mr. Clean ads from way back when. It doesn’t create the issue of branding a female as a “housewife”. The other Mr. Clean advertisement considered females to be domestic wives who depend on their husbands for money and a house to clean. Manipulation is one of many worries that continue to be an issue with advertisements because many people find it unfair. Gender roles persuade people by establishing a minor feeling of a female and a wondrous feeling of a male. Note that advertisements glorify stereotypes of the female as a housewife with zero education and a great sense of style. On the other hand, male advertisements showcase males to be the provider of the household who is dependent on his wife or mother for food, clean clothes, and a bed to sleep on. According to Luuk Lagerwerf, Charlotte M.J. van Hooijdonk, and Ayalies Korenberg, “Advertisements containing connection are better comprehended than are advertisements containing similarity” (1840). If there is a relation between an advertisement and a person, the person will feel the need of buying that particular product.