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Kayman Beauty was established in 2017 to counter all the local product's adverse stigma. They think they can create high-quality products with the right mind and attitude that have passed through comprehensive research and development. Here they are celebrating all kinds of skin, be it black, white, brown or red. Kayman Beauty's objective is to assist individuals have a good, lovely and radiant skin.
Nabella Anuar is their founder while the co-founder is her husband, Amirrul Siddiq. Their tiny but tight-knit team works tirelessly to better serve customers.
They are proud not as a mere employee, but as a health care advocate. They enjoy their job, so they are working hard and playing hard!
Nabella Anuar Amirrul Siddiq Founder of Kayman BeautyCo-Founder of Kayman Beauty
Kayman Beauty's is currently selling three skincare products which are CoalFace Cleanser, CoalFace Soap and Rosa Glow Treatment Essence. These products are highly recommended as they easily out of stocks. There are a lot of feedbacks from their customers as they used Kayman Beauty's products to cure their breakout face.
5 (876)
“ Have been using her for a while and please believe when I tell you, she never fail. Thanks Writer Lyla you are indeed awesome ”
The most important thing is the product works on them.
From left, Rosa Glow Treatment Essence, CoalFace Cleanser and Coalface Soap
BHPetrol stands for Boustead Petroleum Marketing Sdn Bhd. It is a member of the Companies Boustead Group. Since the launch of BHPetrol in 2005, the company's continuous development across Malaysia has seen its unwavering attempts to market and distribute top-notch petroleum products. It is now retailing petrol through a network of over 400 BHPetrol service stations and the Liquefied Petroleum Gas (LPG) and lubricants product market.
Continue to strive for ever better goods and services that enable us to link with BHPetrol and maintain value for your drive and beneficial experiences. Whether you are an individual, business or industrial client, you experience every value-added benefit of the 3 Brand Values of BHPetrol:
Today, BHPetrol has come a long way to significantly advance petroleum product marketing and distribution. We retail top-notch fuels through a network of over 400 BHPetrol service stations, effectively market Syngard Liquefied Petroleum Gas (LPG) and lubricants, and run over 280 stores in their service station network to guarantee that their clients experience significant added value beyond comfort and convenience whenever you drive around.
Their dedication to only delivering the best to clients resulted them to create infiniti, the revolutionary fuel incorporating a package of proprietary additives that not only improves the efficiency and responsiveness of an engine, but also offers more mileage.
To date, BHPetrol has over 280 convenience stores in its retail service station network, all offering a broad range of high-value quality products to guarantee that clients enjoy a continuously beneficial effect as you earn more points you can immediately redeem for an impressive range of exclusive items from favorite brands.
Marketing is the social and managerial process by which individual and group obtain what they need and want through creating, offering and exchanging products of value with others.
All marketing mix elements affect one another. They're creating a business plan for a company and they're handling it right, they can be a wonderful success. But handled wrong and it could take years for the company to recover. The marketing mix requires a great deal of knowledge, market research and consultation with several individuals, from consumers to manufacturers and many others.
The service marketing mix comprises off all 4Ps including:
Products means the goods-and-services combination the company offers to the target market.
Price is the amount of money customers must pay to obtain the product.
Place includes company activities that make the product available to target consumers.
Promotion refers to activities that communicate the merits of the product and persuade target customers to buy it.
The place of the marketing mix refers to distribution of the product. The ways of getting the product to the market. The distribution of products starts with the producer and ends with the consumer.
Selecting the most appropriate distribution channel is important, as the choice will determine sales levels and costs. The choice for a distribution channel for any business depends on numerous factors including:
Online especially from their own website also can buy the products from trusted sellers such as their agents. They can find them on Instagram. Moreover, they can also buy it from Shopee as their agents sell it there. Where do your buyers look for your product? Over 400 service stations
Customers can find it either on the highway or normal road
Either can or it is okay because customers still can buy their products through online as they only sell skincare products not perfume that need to be test it smell Do you need a physical store? Yes because BHPetrol sells petrol for the car uses to make sure their customers' vehicles always full tanks and can move without any worries
Yes because Kayman Beauty is an e-commerce
They also have their own social media such as Instagram (@kaymanbeautyhq), twitter (@kaymanbeauty & @kaymanreview) and Facebook (Kayman HQ)
This website is very helpful to their customers as it is informational. Do you need website? Yes for informational about latest news and prices for petrol at website, they have their own Facebook
They have their own factory at Kayman Legacy Enterprise in Sungai Petani, Kedah to place their products before delivered them to their customers. Do you need physical product placement? Yes and already have such as their petrol stations and they have their mart at there.
Having the correct item at the correct location at the correct moment may still not be enough to be effective in today's competitive setting. For the achievement of the product and the company, efficient communication with the target market is crucial. Promotion is the marketing mix to educate the marketplace who you are, how great your product is and where it can be purchased.
Promotion is also used to convince clients to attempt a fresh product or to purchase more of an ancient product. The promotional mix is the mixture of private sales, advertising, sales promotion and public relations used in the marketing plan.
Mainstream media, advertising via popular media such as television, radio, transportation, billboards, in newspapers and magazines are mentioned above. Currently most of the producer used social medias advertisement as people are with their smartphone almost of the time.
They also reach their customers by using Twitter and Instagram. It is because most of their customers are from 14 years to 30 years age range. Most of them have Twitter and Instagram. These social medias are easy to use especially to report or directly asked them about their products.
Direct mail when their customers sign up for their newsletter. How will they reach their target audiences? Billboard on the highway because BHPetrol afford to pay it
Online marketing such as advertisement on social medias
Social media such as Twitter, Facebook, Instagram
Using their own websites such as get special offers from Kayman Beauty if their customers sign up for their newsletter
Search engine optimization What online promotional tactics will they use? Social media such as Facebook
Online advertisement on social medias
Yes and they also already have their own sales team Will they need a sales team for outbound promotion? Yes and they also already have a sales team.
Giving more discounts to customers
In above, we analysed marketing mixer of Kayman Beauty and BHPetrol. From my study, I can conclude that main marketing mix components are how they works to make their products are select by the market.
Marketing mix are really important to all companies to succeed in their product development. We can differentiate two different companies which are online company and brick and mortar company how they apply marketing mix in their daily use to continue their operation in market.
Kayman Beauty: Redefining Local Product Quality. (2019, Dec 09). Retrieved from https://studymoose.com/mkt-individual-assignment-2-example-essay
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