Mission Statement Essay

Custom Student Mr. Teacher ENG 1001-04 21 March 2016

Mission Statement

“Our vision is to create innovative technology that is accessible to everyone and that adapts to each person’s needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities.” —Bill Gates, Chairman, Microsoft Corporation

Mission Statement
The Microsoft mission regarding global diversity and inclusion is to create an environment that helps Microsoft capitalize on the diversity of its people and the inclusion of ideas and solutions to meet the needs of its increasingly global and diverse customer base. A Vision and Strategy for the Future

Global Diversity and Inclusion are integral to the vision, strategy, and business success of Microsoft. Microsoft officially formed the Office of Diversity & Inclusion in recognition of the fact that leadership in the global marketplace requires a corporate culture and an inclusive business environment where the best and brightest diverse minds—employees with varied perspectives, skills, and experiences—work together to meet consumer demands. During the past few years, we have accomplished the following: * Developed a cohesive Global Diversity & Inclusion strategy linked to the company’s business and vision * Strengthened global perspective and integration of this diversity strategy across the company * Enhanced leadership engagement with the chief executive officer (CEO) and executive diversity sponsors * Improved overall quality and accuracy of diversity data in the U.S. and globally * Increased portfolio of diversity and inclusion training tools and courses

Our results demonstrate that the collaboration of different cultures, ideas, and perspectives is an organizational asset and yields greater creativity and innovation. Global diversity and inclusion are business critical to the current and long-term success of Microsoft. Microsoft Accessibility

Accessibility makes it easier for everyone to see, hear, and use a computer, and to personalize their computers to meet their own needs and preferences. For many people with impairments, accessibility is what makes computer use possible. Mission

At Microsoft, our mission and values are to help people and businesses throughout the world to realize their full potential. We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible to everyone—of all ages and abilities. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use.

As a leader in innovation, the mission statement of the Apple company should be equally innovative, inspiring and somewhat lofty, but officially and unofficially Apple’s mission is barely a mission at all. (See the Apple, Inc. mission statement below.) The Mission Statement, Global Vision, and Values of Apple, Inc.

It was widely reported that a famous quote from Steve Jobs in the 1980’s was the Apple company mission statement: “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”

The “official” mission statement on the Apple corporation website, however, is not really a mission statement at all, but rather a list of products and past accomplishments. As stated, Apple’s “mission” is…

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.”

Apple ends its press releases with a statement that resembles what a traditional mission statement is expected to be…

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Coca Cola
The world is changing all around us. To continue to thrive as a business over the next 10 years and beyond we must look ahead. Understanding the trends and forces that will shape our business in the future and moving swiftly will prepare us for what’s to come. These are the declarations of our overall mission and goals, and the values that we are guided by as a company and as individuals. The CocaCola Company Mission

Our mission is:
* To refresh the world – in mind, body and spirit
* To inspire moments of optimism – through our brands and actions * To create value and make a difference everywhere we engage The CocaCola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: Profit: Maximising return to shareholders, while being mindful of our overall responsibilities People: Being a great place to work, where people are inspired to be the best they can be Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people’s desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference Productivity: Be a highly effective, lean and fast-moving organisation Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world. * Leadership: The courage to shape a better future
* Collaboration: Leverage collective genius
* Integrity: Be real
* Accountability: If it is to be, it’s up to me
* Passion: Committed in heart and mind
* Diversity: As inclusive as our brands
* Quality: What we do, we do well
Focus on the Market
* Focus on needs of our consumers, customers and franchise partners * Get out into the market and listen, observe and learn
* Possess a world view
* Focus on execution in the marketplace every day
* Be insatiably curious
Work Smart
* Act with urgency
* Remain responsive to change
* Have the courage to change course when needed
* Remain constructively discontent
* Work efficiently
Act Like Owners
* Be accountable for our actions and inactions
* Steward system assets and focus on building value
* Reward our people for taking risks and finding better ways to solve problems * Learn from our outcomes — what worked and what didn’t Be the Brand
* Inspire creativity, passion, optimism and fun

Mc Donald’s

Mission & Values
McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience. McDonald’s Values

We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time. We are committed to our people. We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success. We believe in the McDonald’s System. McDonald’s business model, depicted by our “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is key. We operate our business ethically. Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We give back to our communities. We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place. We grow our business profitably. McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customers and the health of our system. We strive continually to improve. We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.

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  • University/College: University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Date: 21 March 2016

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