Millennials estimated that by about 21 percent discretionary consumer product and the greatest impact delivered by the millennials on the retail industry is their influence on an earlier generation. Millennials use technology to kill their time, they spend a lot of time searching for the product that they want or interested in. millennials make a final decision after they look in the reviews, feedback, and best price, (Rutherford, 2014).
The person that born between 1977 and 2000 are called millennials and currently ages of 19 to 37, (Rutherford, 2014).
Millennials number are approximately 80 million that more than in Baby Boomers (Born between 1946 and 1964) and the Generation X (Born between 1965 and 1976), (Rutherford, 2014).
Physical store and online process in giving services to sell product process called a business to business consumer online shopping, in online popular term the brick and mortar as a shopping center; a typical store online range products and service by displaying photos or image offered near the product specification with information, features together with the prices.
Physical store shopping is one of the traditional shopping channels where consumers need to visit physical stores in person to do their shopping activities, to see what qualities they want and desire.
E-commerce stores exist in the cyber house whereas physical stores are firmly planted within the physical world. They each sell merchandise and that they both are stores. The reality of the matter is that there are lots of additional similarities between Associate in an e-commerce store and a physical store than individuals assume. They’re roughly the identical during a physical sense, however, once it involves visitant experiences, there are lots additional commonalities than meets the attention.
E-commerce is the activity of buying or selling products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems.
Modern digital commerce generally uses the World Wide Web for at least one section of the transaction’s lifestyles cycle although it may additionally use other applied sciences such as e-mail. Typical e-commerce transactions encompass the buy of online books such as Amazon and track purchases music download in the structure of digital distribution such as iTunes Store, and to a less extent, customized/personalized online liquor keep stock services. There are three areas of e-commerce: online retailing, electric powered markets, and online auctions. E-commerce is supported via digital business.
Jeremy (2018), stated that if you ever stroll into giant branch stores or grocery stores, what a standard traveler don’t see and don’t recognize is that the operators of these physical shops probably spent considerable amounts of cash in conducting researches on what merchandise to promote them. Everything is strategically placed to beautify visitors’ experiences and optimistically improve the probabilities of conversion of sale.
In online stores, an internet site owner desires to do something it takes to optimize their website, as, in a lot of cases, it the sole gateway to potential customers. The fact that there is no physical character there to reply to any questions or guide online visitors makes is even extra fundamental to have a website that flows naturally to enhance experiences and subsequently enlarge sale conversions. After all, it is a lot simpler for achievable clients to shut an internet browser than to hop lower back into their auto to power away- there is no guilt of losing gasoline or time (Jeremy, 2018).
Online buying and selling is a form of e-commerce or Electronic Commerce that was started in the early 1970s, (Oliva, 2015). And allows the customer to directly buy goods or services from a seller over the internet using a web browser. A consumer finds a product of interest by visiting the website of the retailers directly or by search among alternative vendors using a shopping search engine, which displays the same products availability and pricing at different e-retailers. As of 2016, customer can shop online using a range of different computers and devices, including tablets and smartphones. And using these technologies, Filipinos are the second of the highest in the world with 9 hours and 29 minutes usages of the internet every day, (Camus, 2018)
Selling online or online shopping through the use of an electronic device which allows buying and selling to shop and sells online through the means of browsing to the internet. A consumer may browse and visit the website of retailer, by researching in search engines to find the product they seeking to buy. Which find the alternative vendor to direct product availability and prices, at different online shop option to choice purchase products. Customer online can use different devices including smartphones, computers, laptop, and tablet computer. Online stores enable shopper types of features to find models, brands, or item. Access to internet shop has different modes of a valid method of payment to complete the order and payment in credit card or debit and online payment services such as PayPal and remittance online.
The act of purchasing products or services over the internet, online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home and office. One of the most factor about online shopping, particularly in a holiday season, is it alleviates the need to wait in long lines or search from store to store for a particular item.
An online store is now one of the convenient in terms of buying because customers can save time and money. Most of all items including clothes are having a cheaper price in online store than offline store or physical store. Price is one of the most important factors that conceive of many customers. According to The Philippine Star (2017), the 59 percent of the consumer is from online with cited by more online channels, and the other 52 percent of consumers are from cited one offline channel as a source of initial awareness. And most of the reason of shoppers that causes of their online shopping is for the convenient at all of the time, (The Philippine Star, 2017).
In terms of fashion, Filipinos had a fashion sense especially those who are cosmopolitan and that traveled abroad. The customer wears fashionable clothes to get attraction or to catch the attention of people. And also Filipinos want to be fashionable and well-dressed in front of many people or in the public.
According to Cu (2016), the Philippine Statistics Authority (PSA) reported the total spending on clothing combined the spending also on footwear amounts of P36.358 billion in the year of 2015. She said the growth of spending on clothes and footwear is about 10.2 percent growth rate in 2015. The money that enters in the Philippines from remittances of Overseas Filipino Worker (OFW) in a different country and according to Cu (2016) the remittances is reached the $2.2 billion for the month of April 2015. The remittances can also accelerate the spending of Filipinos in terms of buying, (Cu, 2016).
Physical stores refer to the bodily presence of an enterprise or business in a constructing or other structure. The term brick-and-mortar commercial enterprise is frequently used to refer to an organization that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce organizations in the 2000s, brick-and-mortar groups are agencies that have a bodily presence and offer face-to-face consumer experiences.
This term is normally used to contrast with a transitory enterprise or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, speak with the workforce in person, contact and cope with products and purchase from the company in person. However, such online groups commonly have personal bodily amenities from which they either run enterprise operations (e.g., the employer headquarters and again office facilities), and/or warehouses for storing and distributing products. Concerns such as foot traffic, shop front visibility and appealing indoors graph apply to brick-and-mortar corporations as a substitute than online ones. An online-only commercial enterprise desires to have an attractive, well-designed website, a reliable e-commerce device for payment, a desirable delivery or transport carrier and fantastic online advertising tactics to pressure net traffic to the site. Governments are also adopting e-government approaches, which is the use of online services for residents to allow them to fill in authorities forms, pay tax bills and register for authorities packages online; these services aim to cut bricks and mortar fees: building leasing/purchase and personnel costs and improve offerings to citizens by imparting 24/7 get right of entry to facts and services.
According to TimeTrade (2017), Re-e-tailers need to connect in the digital interactions with brick and mortar interactions and with the new innovative technologies along with the business process changes. And Gary Ambrosino the Chief Executive Officer (CEO) of TimeTrade said that they “see the retail convergence – the coming together of digital and physical retailing – as a game-changing trend”. And Ambrosino said also that “The traditional e-tailers are opening the brick-and-mortar locations because they understand very well the highly personal service they can offer in a store and traditional brick-and-mortar retailers are creating more personal, digital-savvy experiences in the store to better serve today’s shopper”, (TimeTrade, 2017).
According to the Philippine Star (2017), the most reason of consumers on why they shop in an online store is the convenience of shopping at any hour on any day, this statement of The Philippines Star is cited by 58 percent as a top reason of consumers. and following of ability that having 54 percent that said they compared prices, and 46 percent said that they find online sales or better and affordable deals.
According to Yang (2014) shopping may be important to us because it gives us a means of breaking out whatever stress we carry, or it can even be for enjoyment to make ourselves happy. It’s the best from putting ourselves first and best way to cheer ourselves up. Thinking of shopping, you might come up with a sentence like “when comparing online, I found that online shopping seems to provide extra convenience while traditional shopping provides a greater comfort factor”. Traditional shopping can be very time consuming if the customer hasn’t made the decision of what to buy. Yang (2014) said, by contrast, online shopping allows people to shop anytime and anywhere. In fact, these two ways of shopping share the same purpose, which is buying things or clothes. Eventually, there are some differences between them like online and offline shopping is being honest to the customers. To make an attractive advertisement for products, some online shopping stores tend to elaborate on the facts of products. And by contrast, most traditional stores have no guts to do so. It is because in real stores must display the products in front of the customers in order to let them touch and feel the products. In shopping online also is so convenient that customers can shop anytime and anywhere and customers can easily find products that they want by searching or visiting online stores and wait for the product to deliver by the online stores. Usually, customers also must pay for the additional shipping costs while in shopping online. And the conclusion of Yang (2014), the physical or offline store is not convenient for the customers that far away from the physical store and it is too time-consuming, while online shopping is more convenient because customers can find product that they desire or want by browsing on the internet or visiting the website of online stores, Yang (2014).
According to Rutherford (2014), most people aware that one of the main factors of driving e-commerce globally is shopping for clothes using online. Rutherford (2014), take pains to make the numbers that represent at least on a national level and to made study relevant. But in order to make use of those numbers, the retailers and marketers of an online store are need to know who those online shoppers are, exactly, (Rutherford, 2014). From a retail marketing perspective, it is important to know what platforms preferred by the millennials to use that can exchange ideas, opinions, and reviews concerning their favorite products and services, (Rutherford, 2014).
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