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Micro Environmental Factors

Paper type: Essay
Pages: 2 (327 words)
Categories: Business, Customer, Economics, Environment, Management, Marketing
Downloads: 39
Views: 288

What micro ecological factors have impacted Xerox’s efficiency because the late 1990s? Xerox has actually dominated the market by inventing copying, however changes in the internal environment shook its fortune and market price. At the start of technological modification, Xerox did not have a strong management level. Poor management makes poor marketing decisions. Restricted product options minimal essential opportunities for development and staying atop competition. They were stuck on the copying and printing technology at the time when the customer market carried on to sharing documents and details digitally.

The inability to meet clients’ needs drove down the stock cost and cost the business earnings. To remain in company, Xerox needed to make changes in marketing channel companies, specifically the revision of suppliers, by contracting out to China.

It improved product cost, while preserving quality and creating better customer value. Vast management modifications, in form of attaining good leadership, cutting down on workforce, and changing focus from selling product to fitting customer needs, saved company’s economics from declining.

It is until the recession of 2001 that negatively marked all economic activities; to recover, Xerox made a major decision to acquire ACS, an IT company. Incorporation has equipped the company with new expertise, capabilities, and business channels to proceed with a new business plan. Importantly, innovations allowed improving document management process, Xerox’s new production and marketing focus, dropping the number of technological errors and lowering labor to complete tasks.

As the company expanded offering a broad portfolio of document management technology and services products, it redefined its name and altered Xerox’s competitors from copy machine producers to IT companies like HP and IBM. A new strong competition usually inspires more effort to serve customers better. These changes in the Xerox’s micro environmental factors have positively affected the company’s ability to serve its customers. Being in business for more than 50 years brings the company advantages in the form of branding and strong reputation with consumers and other customers.

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Micro Environmental Factors. (2016, Mar 27). Retrieved from https://studymoose.com/micro-environmental-factors-essay

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