McDonald’s Essay Topics

Description of McDonald’s

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving over 58 million customers daily. Their restaurants are operated by either a franchise, an affiliate, or the corporation itself. The revenue of the company comes from the rent, royalties, and fees paid by the franchises, as well as sales in company operated… View Article

Ritzer’s Macdonaldization

In this essay, I aim to explore the term ‘McDonaldization’ dubbed by esteemed Sociologist and University of Maryland Professor, George Ritzer, to correlate his findings with those of the English Sociologist Les Back and then ultimately examine the effect both Globally and Locally. Ritzer’s concepts are fundamentally built around the theories of Max Weber, a… View Article

McDonalds Analysis of industry

A business has to understand the dynamics of its industry and market in order to compete effectively and intensively in the marketplace. The forces which derive on competition and attractiveness of a market. The competitive environment is created by the interaction of these five different forces acting on a business. In addition to rivalry among… View Article

Mcd’s Current Strategy

Do we have a contradiction here? • Can we develop many successful segments, as many as McDonald’s would like, create a new image and having their main business continue to be burgers and fries? • Is the CFO correct in assessing that the main business of the company is to compete with other burger companies?… View Article

Mcdonald Case Study

Mission Statement McDonald’s mission statement is: “McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. Strategy McDonald’s competitive strategy competes on several bases, including cost, respond, speed, and health issue. Their… View Article

Segment and Profiling Examples

* CARL’S JR. The brand continues its growth with an emphasis on quality, service and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. The introduction of the signature Six Dollar Burger™ in 2001 marks the latest Carl’s Jr.® advance in the quick-service industry, confirming the chain’s constant emphasis on product innovation… View Article

Organizational Change

Founded in 1940, McDonalds has been dominating the fast food chain industry and served as the model of excellence in providing good and quality services to its customers. Bounded by professionalism and commitment to continue providing high customer satisfaction, McDonalds has not been afraid of implementing new strategies and embracing new approaches in business management…. View Article

The McDonalds Corporation

McDonald’s serves nearly 69 million customers everyday in 119 countries and employs more than 1.8 million people across the globe in corporate and restaurant positions.  The McDonalds restaurante began in 1940 as a BBQ eatery by Richard and Maurice McDonald. The present corporation that is McDonalds dates the founding back to 1955, when the first… View Article

McDonald’s Global Supply Chain Case

McDonald’s Corporation: Managing a sustainable supply chain Food safety should always be the top priority. Minimizing cost is important since it is McDonald’s profits that allow them the flexibility to focus on making a more sustainable supply chain. Sustainability helps build consumer trust and brand loyalty there is an economic insensitive for MD to try… View Article

Mcdonald’s Target Market

In the Foundational Components of Marketing there are external variables that you are unable to control, however these external variable will need to be considered when planning a marketing strategy. McDonald’s have many external variables to consider before rolling out a new Marketing Plan. I will cover a few of these variables in this paper…. View Article

Compare and Contrast McDonalds and Sonic Restaurants

When comparing Sonic (America’s Drive Inn), and McDonald’s patrons would “be” surprised to know that these two restaurants are the same in many ways, but their different at the same time. Although McDonald’s and Sonic sell similar food items they both have many differences in store design, menus, and customer service. Sonic Restaurants gives customers… View Article


McDonald’s is the world’s largest chain of hamburger fast food restaurants. McDonald’s and its franchises operated more than 33,000 McDonald’s restaurants in 118 countries and serve 64 million customers each day. The company also operates other restaurant brands, such as Piles Cafe. McDonald’s is the largest food service company in the world. In 2010, the… View Article

Food, Nutrition and Some Controversies About Mcdonald’s

As you know Mc Donald’s is a chain of fast food restaurants. In Mc Donald’s you could find a variety of food for every part of the day. At the morning you will find some breakfast based on eggs, savory sausage and hot cakes. You could also drink some coffee a latte, a cappuccino or… View Article

McDonald’s Porter’s Diamond

According to Michael Porter, growth’s stability is not a heritage but something we need to create. The four factors influencing the competitive advantage are: – Firm strategy, structure and rivalry – Demand conditions – Related and supporting industries – Factor conditions We will explain the international competitive position of McDonald’s Corporation using all those factors…. View Article

Changing Ethical Perspectives-McDonald’s

When Dick and Mac McDonald opened their first barbecue restaurant in 1940, it is doubtful they realized the impact their company name would have upon the world of business and food service. A few years after they opened their restaurant, they closed to renovate, rethink their business strategy, and presented a simple drive-in restaurant with… View Article


McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group… View Article

The Ethical Dilemma of McDonald’s

McDonald’s currently faces a crisis, as parents, who objected to the free toys offered with the McDonald’s Happy Meal, sued the company. San Francisco passed a law banning free toys with food. In this paper, I will address how a corporation responds to a law, which challenges the organization’s current policies. I will also assess… View Article

Inventory System

Inventory management is vitally important for any business that sells a physical product. An inventory system must balance having enough inventories on hand to meet the demand of customers while investing as little money as possible in inventory. Perishable products add another dimension of management considerations because they must be cycled through the inventory system… View Article

McDonalds Marketing Plan

I. EXECUTIVE SUMMARY McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines… View Article

Targeting and positioning model of Mcdonalds

In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about your consumers, more effectively you could communicate and market them. McDonalds has segmented their products according… View Article

McDonald’s and Its Crisis

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years,… View Article

McDonald’s Corporation (MCD)

Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald’s restaurants have included a playground for children… View Article

Mcdonalds 2012-2013

Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product, the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line… View Article

McDonald’s “Seniors” Restaurant

In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at… View Article

McDonald’s Crew Member Job Analysis

A customer service representative position at McDonald’s is known as a crew member. Crew members are divided into kitchen crew, counter crew, and maintenance crew (“McDonald’s Crew,” 2013). The members’ responsibilities include customer service, food preparation, cleanliness and hygiene. These are the employees who offer great customer service. The kitchen crew works to provide the… View Article

Operations Analysis Of McDonald’s Restaurant

INTRODUCTION McDonald’s, founded by Ray Kroc, is now one of the most popular fast food restaurants across the world. They’ve proudly served more than 46 million customers in 59 different countries and currently have more than 30,000 different locations worldwide (“Food Service”). The fast food industry is booming at a rapid rate, especially the health… View Article

McDonald’s Corp

Our company that we chose to research is McDonald’s; whose full company name is McDonald’s Corporation. McDonald’s is the world’s largest chain of hamburger fast food restaurants, worldwide, serving around 68 million customers daily in 119 countries and counting. McDonalds was founded May 14, 1940 in San Bernardino, California by brothers Richard and Maurice McDonald…. View Article

Mcdonald’s Great Britain – the Turnaround

Summary of the Problem McDonalds spacious Britain experienced a great deal of hardships and changes. McDonalds US sales have steadily change magnitude but Great Britain has not shown any significant increase. The solid ground for the sluggish sales is because of new chains such as Yo! sushi and Nandos Chicken Restaurants which tickled the Great… View Article


Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for… View Article

Big Tasty Hamburger

At times when we are in a hurry, hamburgers are one of the easiest foods to eat while on the go. No matter what time it is whether its breakfast, lunch, or dinner we grab a hamburger and might throw in some fries and a soda to go with it. Many restaurants are known to… View Article