McDonald’s Essay Topics

Segmenting customers at McDonalds

McDonalds has got customers of age difference between 5-80. Donalds tries to attract each age group in different ways. It attracts the very young children with the toys that they give away with a happy meal, and with Ronald McDonald. E. g. a child gets picked up from school that is hungry. The first place… View Article

Brand Sense/Marketing: McDonald’s Hamburgers

Figure 1 This figure illustrates how McDonald’s hamburger is presented to the public. The picture looks so appealing enough to make people crave to taste how it is like when combining the fresh and nutritious ingredients together. The picture alone tells that the food is very delicious by its look, that it produces enchanting smell;… View Article

McDonald’s Restaurant

In 1984 a former security guard killed twenty-one people in what was known as the McDonald’s Restaurant Massacre. It was the worst killing by a single shooter in history until later. SWAT Officer Charles Foster, standing atop a post office a block away from the scene, fire one shot that killed the perpetrator a little… View Article

Hunger in America

Early this year, the talent search reality show American Idol used the popularity of its program to bring to light a problem that most Americans did not realize existed until that point in time. The show presented us with the harsh reality that, although America is the last remaining super power and has the most… View Article

Pizza Hut vs Mcdonalds

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ‘Pizza Hut’ was born! Fifteen years later, they opened the first UK restaurant and since then… View Article

Mcdonalds Operating Strategy

Introduction McDonald? ¦s, first started by Ray Krov, is now one of the most popular fast food restaurants across the world. They proudly serve more than 46 million customers in 59 different countries and have more than 30,000 different locations domestically and internationally (Food Service). The fast food industry is booming at a rapid rate,… View Article

Kfc vs Mcd

In the past few months, the fast-food restaurant chains have taken jabs at each other, offering similar dishes, matching prices and opening restaurants in close proximity. KFC, which primarily serves chicken, has taken aim at its burger rival with some of its own burgers called Zingers. For customers who prefer chicken inside buns, there is… View Article

This essay gives a brief description of Mcdonald’s

Training at McDonalds is an integral part of the company’s management program. In fact, McDonalds regards management training as so important that they actually created “Hamburger University” wherein managers and possible franchisees learn “The Basics of McDonald’s Operations”. Hamburger University was created by McDonalds Corporation in order to instruct their employees or personnel employed by… View Article

Mcdonald’s: Serving Fast Food

Ray Kroc opened the first McDonald’s restaurant in 1955. He offered a limited menu of high quality, moderately priced food served fast in spotless surroundings. McDonald’s QSC&V (Quality, Service, Cleanliness, and Value) was a hit. The chain expanded into every state in nation. By 1983, it had over 6000 restaurants in United States. In 1967,… View Article

McDonald’s Corporation

1.0 Introduction Almost everyone said that customer service is one of the most important managements of the company or organization to run a business. The company don’t have a business if they don’t have customers. If actions are not taken to make sure that company has a good customer service, in the end it will… View Article

Organizational Strategy and Change

John Kotter in his book explained the significance of change intervention in any organization or business. According to him, adopting change has been the trend in our society for two decades now though sometimes traumatic; the result would be improved quality of products and services, new opportunities for growth and increase productivity (Kotter, p. 3)…. View Article

Description of McDonald’s

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving over 58 million customers daily. Their restaurants are operated by either a franchise, an affiliate, or the corporation itself. The revenue of the company comes from the rent, royalties, and fees paid by the franchises, as well as sales in company operated… View Article

Ritzer’s Macdonaldization

In this essay, I aim to explore the term ‘McDonaldization’ dubbed by esteemed Sociologist and University of Maryland Professor, George Ritzer, to correlate his findings with those of the English Sociologist Les Back and then ultimately examine the effect both Globally and Locally. Ritzer’s concepts are fundamentally built around the theories of Max Weber, a… View Article

McDonalds Analysis of industry

A business has to understand the dynamics of its industry and market in order to compete effectively and intensively in the marketplace. The forces which derive on competition and attractiveness of a market. The competitive environment is created by the interaction of these five different forces acting on a business. In addition to rivalry among… View Article

Mcd’s Current Strategy

Do we have a contradiction here? • Can we develop many successful segments, as many as McDonald’s would like, create a new image and having their main business continue to be burgers and fries? • Is the CFO correct in assessing that the main business of the company is to compete with other burger companies?… View Article