McDonald’s Essay Topics

McDonald’s Restaurant

In 1984 a former security guard killed twenty-one people in what was known as the McDonald’s Restaurant Massacre. It was the worst killing by a single shooter in history until later. SWAT Officer Charles Foster, standing atop a post office a block away from the scene, fire one shot that killed the perpetrator a little… View Article

Hunger in America

Early this year, the talent search reality show American Idol used the popularity of its program to bring to light a problem that most Americans did not realize existed until that point in time. The show presented us with the harsh reality that, although America is the last remaining super power and has the most… View Article

Pizza Hut vs Mcdonalds

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ‘Pizza Hut’ was born! Fifteen years later, they opened the first UK restaurant and since then… View Article

Mcdonalds Operating Strategy

Introduction McDonald? ¦s, first started by Ray Krov, is now one of the most popular fast food restaurants across the world. They proudly serve more than 46 million customers in 59 different countries and have more than 30,000 different locations domestically and internationally (Food Service). The fast food industry is booming at a rapid rate,… View Article

Kfc vs Mcd

In the past few months, the fast-food restaurant chains have taken jabs at each other, offering similar dishes, matching prices and opening restaurants in close proximity. KFC, which primarily serves chicken, has taken aim at its burger rival with some of its own burgers called Zingers. For customers who prefer chicken inside buns, there is… View Article

This essay gives a brief description of Mcdonald’s

Training at McDonalds is an integral part of the company’s management program. In fact, McDonalds regards management training as so important that they actually created “Hamburger University” wherein managers and possible franchisees learn “The Basics of McDonald’s Operations”. Hamburger University was created by McDonalds Corporation in order to instruct their employees or personnel employed by… View Article

Mcdonald’s: Serving Fast Food

Ray Kroc opened the first McDonald’s restaurant in 1955. He offered a limited menu of high quality, moderately priced food served fast in spotless surroundings. McDonald’s QSC&V (Quality, Service, Cleanliness, and Value) was a hit. The chain expanded into every state in nation. By 1983, it had over 6000 restaurants in United States. In 1967,… View Article

McDonald’s Corporation

1.0 Introduction Almost everyone said that customer service is one of the most important managements of the company or organization to run a business. The company don’t have a business if they don’t have customers. If actions are not taken to make sure that company has a good customer service, in the end it will… View Article

Organizational Strategy and Change

John Kotter in his book explained the significance of change intervention in any organization or business. According to him, adopting change has been the trend in our society for two decades now though sometimes traumatic; the result would be improved quality of products and services, new opportunities for growth and increase productivity (Kotter, p. 3)…. View Article

Description of McDonald’s

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving over 58 million customers daily. Their restaurants are operated by either a franchise, an affiliate, or the corporation itself. The revenue of the company comes from the rent, royalties, and fees paid by the franchises, as well as sales in company operated… View Article

Ritzer’s Macdonaldization

In this essay, I aim to explore the term ‘McDonaldization’ dubbed by esteemed Sociologist and University of Maryland Professor, George Ritzer, to correlate his findings with those of the English Sociologist Les Back and then ultimately examine the effect both Globally and Locally. Ritzer’s concepts are fundamentally built around the theories of Max Weber, a… View Article

McDonalds Analysis of industry

A business has to understand the dynamics of its industry and market in order to compete effectively and intensively in the marketplace. The forces which derive on competition and attractiveness of a market. The competitive environment is created by the interaction of these five different forces acting on a business. In addition to rivalry among… View Article

Mcd’s Current Strategy

Do we have a contradiction here? • Can we develop many successful segments, as many as McDonald’s would like, create a new image and having their main business continue to be burgers and fries? • Is the CFO correct in assessing that the main business of the company is to compete with other burger companies?… View Article

Mcdonald Case Study

Mission Statement McDonald’s mission statement is: “McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. Strategy McDonald’s competitive strategy competes on several bases, including cost, respond, speed, and health issue. Their… View Article

Segment and Profiling Examples

* CARL’S JR. The brand continues its growth with an emphasis on quality, service and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. The introduction of the signature Six Dollar Burger™ in 2001 marks the latest Carl’s Jr.® advance in the quick-service industry, confirming the chain’s constant emphasis on product innovation… View Article

Organizational Change

Founded in 1940, McDonalds has been dominating the fast food chain industry and served as the model of excellence in providing good and quality services to its customers. Bounded by professionalism and commitment to continue providing high customer satisfaction, McDonalds has not been afraid of implementing new strategies and embracing new approaches in business management…. View Article

The McDonalds Corporation

McDonald’s serves nearly 69 million customers everyday in 119 countries and employs more than 1.8 million people across the globe in corporate and restaurant positions.  The McDonalds restaurante began in 1940 as a BBQ eatery by Richard and Maurice McDonald. The present corporation that is McDonalds dates the founding back to 1955, when the first… View Article

McDonald’s Global Supply Chain Case

McDonald’s Corporation: Managing a sustainable supply chain Food safety should always be the top priority. Minimizing cost is important since it is McDonald’s profits that allow them the flexibility to focus on making a more sustainable supply chain. Sustainability helps build consumer trust and brand loyalty there is an economic insensitive for MD to try… View Article

Mcdonald’s Target Market

In the Foundational Components of Marketing there are external variables that you are unable to control, however these external variable will need to be considered when planning a marketing strategy. McDonald’s have many external variables to consider before rolling out a new Marketing Plan. I will cover a few of these variables in this paper…. View Article

Compare and Contrast McDonalds and Sonic Restaurants

When comparing Sonic (America’s Drive Inn), and McDonald’s patrons would “be” surprised to know that these two restaurants are the same in many ways, but their different at the same time. Although McDonald’s and Sonic sell similar food items they both have many differences in store design, menus, and customer service. Sonic Restaurants gives customers… View Article


McDonald’s is the world’s largest chain of hamburger fast food restaurants. McDonald’s and its franchises operated more than 33,000 McDonald’s restaurants in 118 countries and serve 64 million customers each day. The company also operates other restaurant brands, such as Piles Cafe. McDonald’s is the largest food service company in the world. In 2010, the… View Article

Food, Nutrition and Some Controversies About Mcdonald’s

As you know Mc Donald’s is a chain of fast food restaurants. In Mc Donald’s you could find a variety of food for every part of the day. At the morning you will find some breakfast based on eggs, savory sausage and hot cakes. You could also drink some coffee a latte, a cappuccino or… View Article

McDonald’s Porter’s Diamond

According to Michael Porter, growth’s stability is not a heritage but something we need to create. The four factors influencing the competitive advantage are: – Firm strategy, structure and rivalry – Demand conditions – Related and supporting industries – Factor conditions We will explain the international competitive position of McDonald’s Corporation using all those factors…. View Article

Changing Ethical Perspectives-McDonald’s

When Dick and Mac McDonald opened their first barbecue restaurant in 1940, it is doubtful they realized the impact their company name would have upon the world of business and food service. A few years after they opened their restaurant, they closed to renovate, rethink their business strategy, and presented a simple drive-in restaurant with… View Article


McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group… View Article

The Ethical Dilemma of McDonald’s

McDonald’s currently faces a crisis, as parents, who objected to the free toys offered with the McDonald’s Happy Meal, sued the company. San Francisco passed a law banning free toys with food. In this paper, I will address how a corporation responds to a law, which challenges the organization’s current policies. I will also assess… View Article

Inventory System

Inventory management is vitally important for any business that sells a physical product. An inventory system must balance having enough inventories on hand to meet the demand of customers while investing as little money as possible in inventory. Perishable products add another dimension of management considerations because they must be cycled through the inventory system… View Article

McDonalds Marketing Plan

I. EXECUTIVE SUMMARY McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981. These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines… View Article

Targeting and positioning model of Mcdonalds

In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about your consumers, more effectively you could communicate and market them. McDonalds has segmented their products according… View Article

McDonald’s and Its Crisis

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years,… View Article