In the beginning McDonalld’s was thought about as a Household restaurant. Then they began placing according to the kids also by presenting brand-new marketing of dabble their items such as “Happy Meal”. In the start they ensured special efforts to not permit it to convert into a teenage and adults (20 to 24 years of age) hangout location. Now child and adults has ended up being so use to quick foods that McDonalds need to also target them and try to position McDonalds as a place for all.
They need to target adults likewise since they can pay for quality and variety of items.
Group Division: Kids, Family and Students
- McDonalds uses different items like Happy Meal that includes a free toy for kids For families it has made different outlets and meals which appropriate for takeaways and drive-thru. McDonalds has made its environment which is ideal for students of school to socialize with their pals and can get their lunch at McDonalds.
- Psychographic segmentation: Convenience and way of life McDonalds has adopted itself according to the benefit and way of life of the customers, they likewise made McDonalds as a location to relax and even for entertainment.
- Behavioral segmentation: Occasions, for e.g. Birthday Parties of kids.
The main target customer for McDonald’s consists of:
- Parents with young kids
- Company consumers
Perhaps the most obvious marketing for McDonald’s is its’ marketing towards children and the parents of children. Ronald McDonald was initially introduced in 1963 and marked the beginning of their concentrate on children as a critical part of their continuous company. Moms and dads like to go to McDonald’s because it is a reward for the kids, and the kids delight in the animation like environment. Why do most kids delight in McDonalds? A journey to McDonalds remains in and of itself an experience. There is the “fun center”, toys, food and the playground. Kids are lured into the dining establishment since of the facilities. One best example of this are the happy meal toys. Kids will rip open their pleased meal to play with the cheap toy, oftentimes forgetting about the food that comes with it. The craze even reached grownups with the intro of the Beanie Children.
The key is to introduce a catch, or a reason for coming. A hamburger can be made at home, but the toy can’t. The experience is what sells to children. McDonalds carefully separates its advertising campaign to target both young and older audiences. When dealing with the older audience McDonalds focuses on the cheap and quick nature of the food. They have even introduced food that give the impression of being healthy (the McGrill for example).
McDonald’s also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald’s marketing is to teens. Teens find the value menu especially appealing and McDonald’s markets their restaurants as a cool place to meet with their friends and hang out.
Short customer profile
A parent with two children Visits McDonald’s to give the children a treat. Children want to visit McDonald’s as it is a fun place to eat. A business customer Visits McDonald’s during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule. Teenagers are attracted by the Saver Menu which is affordable, and the internet access available in restaurants.
Cite this essay
Marketing Target of McDonald’s. (2016, Aug 24). Retrieved from https://studymoose.com/marketing-target-of-mcdonalds-essay