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Marketing Mix of Nesquik

Paper type: Essay
Pages: 4 (751 words)
Categories: Marketing
Downloads: 51
Views: 569

I select the item Nestle Nesquik because I am continuously purchasing Nestle Nesquik powdered milk beverage. I get the chocolate and the strawberry tastes. My kid will not drink milk at all, however if I put the strawberry or chocolate powder in it, he consumes everything day long. Marketing mix is the 4 ps. The 4 P’s are item, rate, location, and promotion. Product can be described as any type of service or good created by a company. It also includes the warranties, branding, development, packaging, and style of an item (Editorial Board, 2012).

Pricing can be specified by how much cash individuals will spend for the product. It is likewise about the discount rates that are for the product. Place is how the product is transferred and kept and how it is dispersed, so that it can make it to the buyers hands. Promotion needs to handle how the business gets their item exposed to individuals. They utilize media, sales and business marketing (Editorial Board, 2012). Nestle Nesquik item is powder flavoring that you contribute to milk to make it strawberry, or chocolate milk. Its brand name logo is a Nestle Nesquik bunny.

They developed it so that kids will consume milk and it will be healthier than the other syrups out there. It is packaged in an oval shaped yellow container. It has the Nestle Nesquik bunny on it and has actually Nestle Nesquik composed on it. They ensure that it has 25% less sugar then the leading brand which it has no sweetening agents. Nestle Nesquik isn’t simply excellent tasting and great for my child, it likewise is low-cost in cost. It is just $4. 98 for a 21. 8 oz. container. They likewise have discount coupons that you can use that if you purchase two Nestle Nesquik items you get a dollar off.

I know other mamas who get this item because it’s the only method they get their kid to consume milk and it’s so economical. Nestle Nesquik never changes their cost, and it’s since they don’t need to, due to the fact that numerous individuals purchase it. Nestle Nesquik has their items at Wal-Mart since that is where a lot of individuals do their grocery shopping at so it is the perfect location to have it at. You can likewise purchase it online too and due to the fact that it is a powder it does not spoil when it’s getting sent by mail to you.

Nestle Nesquik has a commercial where a mom is talking to you telling you how it’s important for kids to drink milk but she just can’t get her kid to drink it. Then another mom comes in and shows her Nestle Nesquik chocolate powder mix, and says I put Nestle Nesquik in my kids drink and she drinks it nonstop! Then the other mom says wow that’s great thanks Nestle Nesquik! Then before it’s over its shows a bunch of kids with chocolate milk saying I love milk now thanks to Nesquik! They also advertise on their container the Disney cartoon Phineas and Ferb.

It says “where’s the bunny? It says the Nesquik bunny is missing and you have to be a hero like Agent P and find the bunny. Doing this gets kids to see it, especially because it is on the bottom shelf, and they beg their parents for the Agent P stuff. Each of the four p’s, price, product, place, and promotion, are very important when marketing Nestle Nesquik because you have to figure out your price that people will pay because if it’s too much no one will buy it and if it’s too low you won’t make any profits. You have to figure out the place that is the best to have it so that people will buy it when they shop.

If you put it at, say a gas station, then people probably won’t buy it. If you put it at Wal-Mart though then it will get bought. When it comes to promotion, you have to do something that will grab their attention. Doing commercials get the parents to see the product, and then they get it to try it for their kids. Doing the Phineas and Ferb advertising gets the kids to see it and then they want it so the parents get it for their kids. As for the product part of the four P’s, it is important because you have to have a product in order to sell a product.

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Marketing Mix of Nesquik. (2016, Sep 18). Retrieved from https://studymoose.com/marketing-mix-of-nesquik-essay

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