Marketing Mix Essay
Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast food and restaurant chains. The company thrives to helping feed the hungry and also donates to the American Red Cross. Other distributions include sending product overseas to Russia and Japan.
From the United States to overseas, from grocery stores to restaurants Tyson Foods has become a leader of marketers in the food industry. They have done this by producing the mixture of products that customers enjoy and love to eat. Tyson has a marketing department that strives to be the leading provider in food service for the customers and consumers. The research and development department work hand-in-hand with the marketing department to achieve the leading market position for the products that are being produced today. Tyson brands have specific advertising that will attract the consumer in the market as well as on line through Check Point LLC. Tyson Brand name can been seen on websites such as Facebook, Twitter, and in general just by surfing the internet.
Product coupons can be found in newspaper, online, and grocery stores. All advertising is done within the guidelines of the Federal Trade Commissions. Tyson received the Mosaic and Diversity Achievement Award for multicultural advertising. “Powered By Tyson” television commercials help Tyson achieve the award by reaching out the multicultural groups in today’s competitive environment. The commercials also helped get the word out in a humorous way to give insight and show how Tyson protein adds strength and energy to everyday life. The marketing department specifically concentrates on things that focus towards consumer targets such as fast and easy or even pre-cooked. A major key point is to provide some relief to everyday consumer problems such as less prep time for meals or as easy as popping it into the oven. Marketing paper advertisements are primarily for adults who prepare the meals for their selves or for the family.
Television advertisement is done solely without violence, prejudice, sex, and profanity. All marketing advertisement whether printed or aired on television does not disparage any religion, ethnic, or political group. As an ongoing basis, Tyson thrives to identifying the distinctive markets and business opportunities best for the company. Tyson is committed to finding the everyday solution for customers and the consumers through research and by coordinating a mix of activities on both rational and emotional levels. Tyson products are advertised through television commercial, radio stations, and newspapers. The way to attract the consumers to actually buy the product is by distributing coupons and in-store ads. Other ways to distribute coupons is in magazine inserts, on the internet, as well as the official Tyson web-site.
When a customer is shopping in a local grocery store that is advertising Tyson products as a buy one get one free campaign, the consumer is more apt to buy the products. A working class family that is always on the go will likely try a Tyson product which is easy to prepare along with being affordable. Products such as Tyson Chicken Breast Tenderloins can be found in the frozen section in many grocery stores. This product is all natural, and is pre-cooked for convenience. It is always better to try a product when it on sale but Tyson Tenderloins is around four to five dollars for an average box of 5 breaded tenderloins. Tyson has a good marketing mix by publishing coupons which boosts sales of products and aid in the introduction of new products.
The Tyson marketing team is promoting product several different ways to boosts products such as the Grill & Ready or Any’tizers. Along with promoting the products, people can go on-line to the official web-site and get recipes, enter into sweepstakes, or watch video commercials. Tyson will also promote the new products available on the website along with cooking tips of the month and options to ask question and get answers from the experts. Some examples of promotions that Tyson has offered, give people chances to win prizes such as Home Entertainment Systems and maybe even a Ford Explorer. The promotional deals Tyson offers can be seen on the official web-sites, surfing the web, and even on FB and Twitter.
Previous promotional deals have reached as far as sponsoring Nascar events and the Olympics to the America’s Junior Miss Pageant. Sponsoring events to promote Tyson products is reaching out to beyond the common household. This type of strategy goes to show consumers how being “Powered” by Tyson works in the economy and is how the campaign is moving forward to proudly “Power the World”. The Marketing mix of Tyson has grown over the years to become one of the largest industries in the world. Multiple productions of products include chicken, beef, and pork.
From fresh to frozen, refrigerated to meal kits, Tyson has managed reach out to the consumers by advertising on the web, Facebook, and Twitter. Coupons are another way to get the customers to buy Tyson products even if they haven’t tried them yet. Tyson has gone above and beyond to spread the word on being “Powered by Tyson” by promoting public events as well as “Feeding the Hungry” when hurricane Sandy hit the east coast. Tyson is a company that supports the customers and the consumers around the world and is committed to the New Year’s resolution of “Eating Smart”.
Retrieved on January 9, 2013 from http://www.tysonfoods.com/Sustainability/2010/Products/5_5.aspx Retrieved on January 9, 2013 from http://www.tysonfoods.com/Media-Room/News-Releases/2006/09/Tyson-Marketing-Campaign Retrieved on January 11, 2013 from http://www.tyson.com
University/College: University of California
Type of paper: Thesis/Dissertation Chapter
Date: 17 November 2016
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