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The way the restaurant highlights sweet delicacies and hearty meals would undoubtedly attract whole families who wish to enjoy a casual but hearty lunch or dinner. Also, the separate sections would provide venue for customers to dine and order to their current needs. Catering to families would be key to the success of the restaurant. The wholesome atmosphere would provide an appropriate venue for children to enjoy a meal with their parents, and it would be no problem for the parents in treating the children to something sweet.

Other family-oriented restaurants would use games and shows to attract children and would in turn force parents to take the latter. Upon arrival at said restaurant, standard fare of pizza or chicken would no doubt delight the children but would disappoint parents. Fast food would always be enjoyable for children but often dismaying for parents. Thus the restaurant would offer steaks, burgers and hotdogs prepared with more care and condiments compared to fast food burgers and hotdogs.

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Plated on Corelle china with sidings and served in a diner fashion, Illu’s DnD is a few levels above paper-wrapped fast food burgers and styropor plates. Prices would also be higher than fast food establishments, with lunch plates starting at $8. 00 for a hotdog with one siding to dinner plates of $16. 00 steaks with two sidings. The desserts would vary in pricing. Ice cream would start at $1. 00 a cup or cone while a slice of cake would be priced at $1. 50.

Ordinary whole cakes would cost $10. 00 while premium cakes such as the cheesecakes would cost .

00. Location Illu’s DnD would be located within a town’s main square or commercial strip. This would be so that the customers will be able to access the restaurant easily. This would also help in attracting families who are going out for shopping in town for the day or going into town for special dinners. Safe parking would be available as a security guard would be placed in the parking lot.