Market Structures and Competitive Strategies Essay

Custom Student Mr. Teacher ENG 1001-04 17 November 2016

Market Structures and Competitive Strategies


There are many other soft drink makers but Coca Cola has been renowned to be one of the world’s top best soft drink makers and is among the best brands ever for a lot of years. It has the gain of a marketplace leader spot in drinks dealing with Pepsi in the subsequent spot. Coca cola functions in an oligopoly marketplace foundation where there are just scarcely any market players and the smallest amount of stress of opponent. It entails a kinked demand curve, high barriers to opening, high cost sensitivity, and interest group. Coco Cola and Pepsi take hold of exceeding 97% of the complete drink marketplace of the United States. In mutual aid these firms are head participants worldwide too and are seen as together subsequent to none.

Oligopoly and Coca Cola

“Barbara Murray (2006c) illuminated the soft drink making by giving state, ‘For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as they pop fight has topped out, the industry’s giants have begun relying on new product flavors…and looking to noncarbonated beverages for growth’” (Deichert, Ellenbecker, Klehr, Pesarchick, & Ziegler, 2006, p. 3) So as to totally recognize the soft drink manufacturing I will come transversely at the leading financial factors which show this market part. Primarily I will concentrate on the contribution and demand feature which has plenty advantages allocated with it. Soft drink makers organize the marketplace players and price strategies to place values which are in accord with the prospect of the clients. Coca Cola and Pepsi as such cannot raise their prices and also be legally responsible to give reasonably priced prices on particular events.

On the other hand in the oligopolistic marketplace constitution Pepsi and Coca Cola has shaped an interest group and they are price setters comparatively than price takers. They have also elevated entry and depart obstruction because they are expected to stay away from perfect competition. Nonetheless they bend forward to follow distinctive marketing strategies like manufactured supplies placement and financial support due to which they have a great devoted client. Likewise there is no amount of product discrimination with the manufactured goods image and perhaps the manufactured goods mixes the distinct product differentiations as an outcome firms up the battle at an impressive pace.

Different Market Structures and Strategies

There are various market structures according to economic theory which include perfect competition, monopolistic rivalry, monopoly and oligopoly. Ideal opposition and power are opposed of each other whilst one has plentiful organizations contrasting in a comparable market and hardly one in the other. Amongst ideal rivalry and oligopoly approaches the monopolistic accomplishment in which a great number of firms’ battle in conflict to each other. However in an oligopoly 3 or 4 firms grasp the market (Colander, 2010). I will approach all of these market structures separately with some illustrations as well.

Perfect Competition

The associations in ideal competition are directed by good financial features e.g. pricing, economic policies and supply and demand curves. Information is without restraint and with good grace available to the community along with alternate products. As a result eminent force exerts from these market forces on the competitor firms and they have to stay with growing inventive market strategies besides supporting their middle competencies.

The supply and demand factors determine the prices and sellers are price takers. Firms in such a condition make the most of earnings where unimportant profits are equivalent to marginal cost of manufacturing. In addition the sum of units sold is very vulnerable to adapt in prices as the buyer are likely to shift to exchange products in the case of inflation in prices. For this reason besides preserving and improving competitive recompense firms should also come up with inventive pricing and advertising strategies which lend a hand for firms to defend their market share from the challenger.


In monopolistic competition a firm barely captures the marketplace and consequently is in no danger of any kind of competition. A monopolistic competition is also depressed as people do not have any option of alternatives and firms are the cost setters. The firms are likely to operate in the extended run as a result they try to hold the consumers. . The profit maximizing quantity is created by the connection of marginal revenue and marginal cost and the price is set at that point (Colander, 2010). A few examples of monopolistic firms are status owned firms like gas and electric providing companies.

Monopolistic Competition

Monopolistic competition is a lacking of competition in which barely any manufacturer creates supplies which are similar in some way but are not exactly alternatives to each other. In such competition no single firm is in charge of the marketplace and the clients think that non-price difference is present among contestant goods for instance branding and quality. There are on the other hand entrance and exit barriers which make it a lacking market even if the obstructions are not that high.

A firm which earns in the small run will conversely only come apart even in the extended run because necessity will decrease and usual total price will expand as a result of which firms will make no financial profit. This illustrates the amount of pressure the firm has over the market; for the reason of product loyalty, it can lift up its price while retaining all of its clients. This means that an entity firm’s demand curve is sliding inclined, in opposition of perfect competition, which has a perfectly elastic demand schedule (Colander, 2010).


Organization use proficiency, encouragement strategies and nonstop resources along with other imprecise models etc. to produce high entry difficulty into the market. The firms bend over to struggle on little boundaries and creation separation is tough and alternate effortlessly accessible. As a result of this unions are created and set policies where principal market players settle on a cost that provide rise to a win-win circumstance for all challenger firms.

Firms can cleanly lose market share for the reason that a tiny change in prices in such market structure thus they have to set prices between themselves preceding to declare to the general public. Profit is exploited as marginal income equals marginal costs. Additionally as prices are oppressive and firms have hardly any power over it, the best firms’ lien on the way to cost cutting policies as the solitary resolution to make the majority of profits. Exemplifying firms in this market structure are Pepsi and Coca Cola.


In conclusion, one can see from what is explained above the different market structures and strategies Coca Cola could have used to increase their profits. One can also see that Coca Cola has chosen to run its firm as an oligopoly to maximize its profits and retain its clients.

Colander, C. D. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. Deichert, M., Ellenbecker, M., Klehr, E., Pesarchick, L., & Ziegler, K. (2006, February 22). Industry Analysis: Soft Drinks. Retrieved from

Free Market Structures and Competitive Strategies Essay Sample


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