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Mango Case Study Essay

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MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories. Its Headquarters are based in Palau Solita I Plegamans (Barcelona).

At the current time, the company has over 11.000 employees out of which 82% are females, with an average age of 32.

The Hangar Design Center, where more than 1500 employees work, is the biggest design center in Europe, with a surface area of 10.000 m2 and more than 550 professionals dedicated to creating fashion garments and accessories for women.

The Quality, Purchasing and Design departments are also located there.

The central offices have a total surface area of 150,000 m2 and their own structure, which comprises the departments of Image and Advertising, Property Management, Expansion, Production Control and Stores Distribution, Store Architecture and Interior Design, in addition to Logistics, Administration and IT systems.

The company currently has a total of 2415 stores in 107 countries worldwide. Their expansion continues in cities of the stature of Tokyo, Beijing, Erlangen or Verona.

MANGO considers its keys to their success are: Concept, Team and Logistics System.

Concept

The company is very keen on having a highly defined concept. The MANGO concept relies on an alliance between a product of a high quality with an original design and a strong brand image. Dressing the modern, urban women for her daily needs is the formula the company has analyzed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to their commercial success and international prestige.

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Mango Case Study. (2016, May 16). Retrieved from https://studymoose.com/mango-case-study-essay

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