Paper type: Essay Pages: 2 (387 words)
1. Assess Zagat utilizing the competitive forces and worth chain designs. Utilizing the competitive forces design we can analyze Zagat by saying the tread of brand-new entrants into the primary market was pressure for the coporation to alter its info systems. Many competitors entering the market were competitive due to the fact that of internet use to gain more consumers. Zagat lagged with this technology. Negotiating power of the client remained in its high because Zagat’s places had different prices and discount rates.
Utilizing the worth chain model to examine Zagat they decided they desired to end up being a low expense manufacturer. They needed competitive strategies to be used and they chose that information systems was the most likely strategic impact. Utilizing technology the business would most be effective in a competitive position. Zagat made user created information popular and this became part of their success.
2. Compare Zagat’s and Yelp’s e-commerce business models. How have those models affected each company’s Web strategy? In the end Zagat failed, Yelp surpassed them in the free market for information.
To go on Yelp’s site there is much more detailed information then Zagats. Zagat has limited locations such as the bigger cities, while Yelp targets any city now matter what the size. This has helped Yelp in becoming the larger food critic site. Also, Mainly Zagat one interest is Restuarants where Yelp has expanded and maintains only 25% of its market is restaurants, smart move. However, Yelp is more geared for selling advertising to businesses that is their business model. While Zagat’s business model is more consumers and corporations. 3. Why was Zagat’s content well suited for the Web and for the mobile digital platform? Because the Zagat name was popular and well known for Restaurant review and traveling alike.
4. Do you think Zagat’s decision to use a pay wall for its Web site was a mistake? Why or why not? Definitely yes, they should of always kept it free then they would have kept the visitors on their site instead of loosing them to Yelp. Which by the way was always free.
5. Why has Zagat’s focused on adding social features to their Android app? Pictures, to spot the restaurant this business model Zagat thinks they will gain back the edge on being the number one again.
Cite this page
Management Information System. (2016, Apr 18). Retrieved from https://studymoose.com/management-information-system-essay