Maaza Story Essay
1. Maaza story: the fruits of successful global brand
The name Maaza denotes taste, enjoyment, represents diamond, in different languages and the brand Maaza has turned out to be a star performer across the region and beyond. The main ingredients for Maaza bottling are Natural Fruit Pulp, treated water, natural identical flavour and Vitamin C along with other food additives to balance the sweetness, taste & consistency of the beverage.
2. Maaza values:
In our organization we create a healthy work environment enabling us to bring out the best from our employees and promote team work through mutual co-operation, pooling of resources, sharing of ideas and free expression of opinion. Our employees are totally committed to their goals and have independence and integrity in their evaluation and decision-making.
3. Maaza assurance:
Maaza International is committed to provide the customers and franchisees competitive techno commercial services in its various field of expertise to achieve customer satisfaction at all levels of operation. We are committed to quality, integrity and excellence in whatever we do to meet our mission and achieve our Vision. We continuously improve the process through which we deliver our services and provide our staff with the training and tools necessary to contribute to our quality efforts. We strive to always review and evaluate our performance to guarantee the highest level of customer service. Our success is measured by the customer satisfaction and feedback.
4. Maaza Flavours:
Even though the most popular drink is Maaza Mango, the other product range includes the Maaza Guava, Maaza Pineapple, Maaza Apple, Maaza Mix Fruit and Maaza Orange, the fruit pulp and concentrate to manufacture these being sourced from reputed manufactures from India, Europe and the Far East. The latest addition to our product range includes Maaza Bits, a juice drink with real fruit pieces.
Maaza Mango is a fruit juice based drink which contains an ideal combination of the famous Alphonso and Totapuri varieties of Mango pulp. The drink is formulated taking into consideration the nutritional and health aspects with a unique taste unparalleled by any other brand currently in the market.
Maaza started initially with returnable glass bottles, was leader in innovated packaging solution and the first who developed PET bottles in Middle East. The aim of the company was to set up a modern soft drink bottling plant. Maaza has made its mark with diverse range of exotic juices.
The drinks are packed in glass, cans, PET bottles and paper packs.
perfect ingredient for a
Being a fruit based juice drink, Maaza can be enjoyed in more ways than just a refreshing beverage.
• Perfect ingredient for a mocktail
• Tropical Ice cubes with Maaza
• The perfect blend for a fruit salad
Today, Maaza has become the world’s favourite mango beverage brand and has won the hearts of millions of consumers for its quality and great taste. Maaza International Company acquired the rights for the MAAZA Brand name of juices with an expansive territory that covers a large part of the globe such as all of Africa, Eastern Europe, Middle East and Far East among the others.
9.Grow with Maaza:
With a Maaza Franchise, you can connect with both young and old consumer across the world. Here’s an exclusive invitation to join the international Maaza by establishing your own franchise. Maaza International Co. under separate franchise agreement is presently dealing with various bottlers in different countries, granting them the rights to manufacture and distribute the drinks under the brand name MAAZA. The concentrates for manufacturing the drinks are supplied by Maaza International Co. under the above agreement. Technical assistance and periodic quality inspection by the Technical Representatives of the company are conducted regularly at the bottler’s factory to ensure that high quality and consistency of the drinks are maintained.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 27 November 2016
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