L’Oréal Essay Topics

Lush Case Analysis

How LUSH creates value. “The whole point of Lush is that it should be fun for our customers and fun for us, while at the same time offering original products that work and give value for money” “Our aim is to offer the freshest products in the history of cosmetics.” “Create cosmetics that bring fun… View Article

L’Oréal’s brand portfolio

1.Review L’Oreal’s brand portfolio. What role have target marketing, smart acquisitions, and R&D played in growing those brands? The success of L’Oreal is a result of tactical choice of markets, targeting them wisely, thorough research and development and smart acquisitions. It is one of the leading cosmetic companies in the global market. Over the years… View Article

Cosmetics Giants Segment the global Cosmetics Market

The world’s best know cosmetics companies are setting their sights on a lucrative new segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. Marketers LÓréal, Procter & William Lauder, president and CEO of Estée Louder, calls China a ‘$100 billion opportunity.’ Nothing that there is no ‘one-size-fits-all’ idea of beauty… View Article