LG Mobile Essay
January 5, 1947
LG Twin Towers, 20
Yoido-dong, Youngdungpogu, Seoul, South
Telecommunications and Service
(Number of Companies: 53)
System Air-Con Engineering
LG TOSTEM BM
LG Life Sciences
CS ONE Partner
g Lak Hui
d (now LG
d (now LG Electronics)
d (now GS
Goldstar produced first electronics in Korea.
•First electronic fan
•First black and white TV
•First air room conditioner
•First elevator, escalator, washing machine
•First cassette recorder
•First PMC single station equipment
•First videotape recorder
•first electronic VTR
•First color video camera
•First compact disc player in Korea
•First multiplex television with sound and color in Korea
•First laser machines in Korea, single unit video 8 mm VTR in Korea
• Goldstar introduces private
loans for the first time in
• Goldstar establishes the
Central Research and
• Goldstar Precision Industry
(currently LG Innotek Co.,
• Goldstar develops color
• Goldstar achieves exports
to the amount of 100
• Goldstar Industrial Systems
develops the fourth direct
drive ultra precision robot
in the world
• LG Electronics Inc. acquires
Zenith, the largest
electronics company in the
•Chairman Bon Moo Koo created and enforced “Jeong-Do” Management* and “No. 1 LG” as the company’s core management goals.
•LG Electronics Inc. establishes the LG-IBM PC company
•LG Electronics Inc. develops the thinnest plasma display panel in the world
•LG Electronics becomes the world’s first to develop organic EL for IMT-2000
•LG Electronics develops the world’s first land-based digital multimedia broadcasting phone
•LG Electronics unveils 3G mobile phones for Hutchison
•For eight years in a row, LG Electronics is number one in the world for sales of optical storage devices
•LG Electronics opens the LG Digital Reading Room in the National Library of Russia
•LG Electronics develops the world’s fastest 3D game phone
•LG Electronics wins the 2006 Hong Kong Design Award for its Chocolate phone
•LG Electronics unveils the world’s thinnest ceiling-bound system air conditioner
•LG Electronics unveils the world’s slimmest (33-cm) flat-panel TV
•LG Electronics is ranked first in the global CDMA market for two consecutive years
Revenues: $12.1 billion (FY 2008) that increased
10.3% compared with FY 2007 Collaboration with Microsoft Corporation, Android software under Google Inc., Wal-Mart,
Case of LG 830 Spyder cell phone
“Jeong-Do” Management and LG’s
Increase the value for the shareholders and
Improve reliability, flexibility and
Increase the speed of responding to the
Human recourses (Attract &Foster)
But in the United States, Nokia’s market share has been steadily declined. Nokia has to develop more CDMA
mobile phones. Because the U.S.
wireless operators have a strong control
on the market, while the wireless
technology in the United States has also
been less advanced than Europe.
Motorola was founded in 1928.
It is the leader in the world’s chip manufacturing and electronic the
Main customers of Motorola
Because of lacking of compelling new phones, the market share of Motorola’s mobile phones continue to depress.
Samsung replaced the location of Motorola becoming the secondlargest mobile phone marker. Now Motorola can only rank at third.
Samsung slips into No.1 mobile phone slot in US Leaves Motorola sadly Second
Just as LG, Samsung Group is also a South Korean company which offering various industries including electronics and mobile phones.
In 1973，Martin Cooper invented the first mobile phone in the world. The 1G phone looks boxy and can
only be served as movable but hardly
portable. Many people call this cell
phone as “bricks and mortar” or
Future mobile phones will be emphasis on security and data communication. On the one hand it will strengthen the protection of personal privacy, on the other hand the data services will enhanced by more researches and development.
A large-scale of 3G networks is sweeping the whole global
mobile phone market.
At the same time, the global market of mobile phones is facing its biggest threat. Some common tools of International phony such as Skype, Icq and MSN are more and more convenient and popular.
The future of Internet telephony will
become a mainstream form of
network communication which is
under the trend of scientific and
technological progress and perfection
instead of mobile phones.
115 companies: 84 subsidiaries, 34
(250 companies total)
36 R&D and Design Centers: 30 R&D, 6
63% of workforce employed overseas.
(101,000 of 160,000 total)
Middle East & Africa: 11
South America & Central America: 10
United States: 7 (Currently number 2 in U.S. market behind Motorola) Japan: 1
2008 Q2 % Market Share
Fluctuations in KRW: (Competitive exports)
2005: $1(USD)= 1,103 won
2006: $1(USD)= 955 won
2007: $1(USD)= 929 won
2008: $1(USD)= 1,103 won
2009: $1(USD)= 1,183 won
NAFTA 1994/WTO 1995
Late Start (counter: R&D, Design, Localization)
High-End/Quality (counter: LG Chocolate
PRADA – Luxurious PRADA phone
Microsoft – Windows Mobile 6.0/Smartphones
Mark Levinson (Audio Systems) – Music Phones
Google – Pre-installments in phones.
Schneider – Mobile phone camera lenses.
LGE sports sponsorships/partnerships
Multi-year partnership 1/09.
Official consumer electronics,
mobile phones and tech.
Viewed by 588 million.
International Cricket Council
Official Sponsor from (ICC)
Following of 2-3
Billion: U.K., Australia,
India, South Africa and
Football Club Sponsors:
Hungary National Team
Iraq National Team
Greece National Team
Russia National Team
LG Amsterdam Tournament
LG World Cup
Most Popular Sports in the world: (approx. 6.71 billion people) 1. Soccer – 3.5 billion
2. Cricket – 2-3 billion
3. Field Hockey – 2 billion
4. Tennis – 1 billion
5. Volleyball – 900 million
6. Table Tennis – 800 million
7. Formula 1 – 588 million
8. Baseball – 500 million
9. Golf – 400 million
10.Gridiron Football – 400 million
•Acquired U.S. based Zenith
•CDMA (3G) Handsets produced
•60’’ plasma T.V.
•Launched the world’s first Internet refrigerator
•World’s first internet washing machine
•Number 1 global producer of CDMA phones
•Advertised world’s first 71” plasma T.V.
• 4th largest mobile phone supplier globally
• 18 million Chocolate phones sold.
• LG Mobile selected as the supplier for the
• World’s first 3G watch phone with full touch screen.
• LG Dare phone wins CES “Best of Innovations” award
• LG Secret phone wins “red dot design” award
• LG KS 360 phone wins “iF Design’ award.
◦ top 10 brand in electronics 2008
Marketing in UK
◦ LG hired Alcone Marketing
◦ 10% of market share for mobile phones
◦ LG Prada: top 10 Fashion designs in Europe
◦ Bluetooth Handsets : drive and talk
◦ J.D. Powder and Associates’ study
• Fashion phone
◦ Nokia Corporation
◦ Motorola, Inc
◦ Samsung Group
◦ Improve supply management
◦ Satisfy lower market
◦ Bluetooth Handsets : drive and talk
Increasing fashion designers field
American Football in USA
Increase market share in Asia
Buying small companies or stocks