Lexus Essay Topics

Lexus GS600 SWOT Analysis

The 2007 Lexus GS600 is a revolutionary vehicle that will showcase the ability of a car to drive itself. A SWOT analysis of the Lexus GS600 will predict how successful marketing this vehicle will be and any problems that Lexus will need to anticipate. The strength of the Lexus GS600 is the first mover to… View Article

Hyundai Analysis

Our group conducted an analysis of Hyundai Motor Company to determine whether or not the company should continue to sell their luxury cars under the Hyundai brand, to sell them under a different brand name, or to discontinue certain car lines. After an examination of the US automotive industry and of the Hyundai Motor Company… View Article

Swot Analysis of Chinese Luxury Cars Industry

All industries are characterized by trends and new developments that gradually or speedily produce changes important enough to require a strategic response from participating firms. Industry and competitive conditions change because forces are enticing or pressuring certain industry participants to alter their actions. These driving forces are those that have the biggest influence on the… View Article

Luxury Car Market in Singapore

Introduction Definition Luxury cars go beyond average, conventional cars in the sense that they provide way more than basic necessities. Luxury cars have more comfortable, spacious seats made from better materials like leather, have more tools and equipment than what is needed for the car to run, e. g. , has power steering, GPS, etc…. View Article

How Lexus Relates to Quality Management

In 1990, Lexus created a new line of luxury cars. It’s called the Lexus LS. It had such fine quality that made such a good impression at its first release. Lexus is a branch of Toyota and Toyota could afford to create another luxury car because they had such deep pockets. This article talks about… View Article

Lexus Rx

In 2008, Toyota was ranked the world’s number one in motor vehicle production volume with more plants opening in Canada, USA and Mexico. Due to the worldwide recession, Toyota sales dropped tremendously, thereafter. Beginning in early 2010 Toyota’s sales, and stock price dropped again due to accelerator and brake problems with a number of their… View Article

New Product Launch Marketing Plan

Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down… View Article

Tesla Motors: External Analysis

INTRODUCTION Tesla Motors, headquartered in Palo Alto, California, is a United States (US) based company that designs, manufactures, and sells electric vehicles globally. The company is traded publically on the NASDAQ with a market capitalization of $30.8 billion. Under the leadership of CEO, Elon Musk, the company seeks to provide a variety of high performance… View Article

Lexus challenges Mercedes

A. Introduction. Toyota offers luxury and quality setting the trend through its new model, Lexus, giving the same almost privileges to the buyer as the ones that a Mercedes owner enjoys at a half price. B.The problem. Extremely high competition on behalf of Toyota towards a multinational car industry like Mercedes whose name is synonym… View Article

Competitive Analysis 5 Forces

The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats. The bargaining power of suppliers: Daimler-Benz is a large scale operation that holds close ties with all of its suppliers. Most of which are closely located… View Article

Toyota Motor Corporation

Toyota Motor Corporation is an automotive manufacture stationed in Toyota, Aichi, Japan. It was established in 1937 by Kiichiro Toyoda as a spin-off from Toyota Industries, his father’s company, to create automobiles. It has grown from just a dream to the world’s largest automobile manufacturer by 2012. Toyota made history when it became the first… View Article

Internal and External Factors Influencing Management

Two of the Toyota Production System’s philosophies are “Daily improvements” and “Good Thinking. Good Products” (Toyota Motor Corporation, 2010). Recently, Toyota has faced a mass recall. There are several external and internal factors to consider as Toyota’s management reevaluates and reformulates its four functions: planning, organizing, leading, and controlling. Factors that impact the four functions… View Article