Land Rover Essay Topics

Land Rover North America Case Analysis

3. Product Differentiation: What is the typical SUV consumer? An SUV consumer is typically a male between the ages of 35-49. He is likely married but does not have children yet. His has probably completed part of college, or is a college graduate. He typically has an occupation other than being self-employed or a professional/managerial… View Article

Land Rover North America

Charles Hughes, president and CEO of Land Rover North America (LRNA) plans to expand Land Rover market in North America. Based on the increasing U.S. SUV market, research exhibit suggests consumers seek vehicles that can provide them “rugged driving experience” while being practical, safe, reliable and luxurious. With the success of the Discovery in the… View Article