We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Check Writers' Offers

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
2/4 steps

How Many Pages?

3/4 steps

Sign Up and Get Writers' Offers

"You must agree to out terms of services and privacy policy"
Get Offer

Lakeland Wonders Case Study

Paper type: Case study
Pages: 2 (318 words)
Categories: Case Study, Lake, Wonder
Downloads: 37
Views: 527

1. How will the new CEO’s vision change the Lakeland Marvels organisation?

– Change of brand name image- no longer ‘Handcrafted with pride in the U.S.A.’. – Modification of organisational culture with the proposed growth. – Produce brand-new earnings streams with expansion into new markets. – Departure from the standard design of the company.

2. What are the main issues of the stakeholders who do not concur with her vision?

– Loss of Lakeland Marvels image and ’94 year tradition’.

– Broadening too rapidly could damage the business, issue over speed of modification. – Potential logistics concerns with outsourcing.

– Concern over quality control and possible damage to brand image. – Regional, long term partners would be lost. – New CEO’s absence of clear brand name technique for proposed brand-new items. – Union issues- threatened by outsourcing, not spoken with previously on, and so on – Brand-new CEO’s strategy to bring in brand-new individuals (Cecil, Pat) will make long term employees feel threatened and insecure.

3. Does your group think the proposed strategy is a good strategic move for Lakeland Wonders? If yes, why? If not, why not?

We think that the proposed strategy is a good move for the following reasons: • Increased growth potential, increased profits- enabling the company to grow in line with targets set by board. • Expansion into growing market-mid non-electric market only segment predicted for double digit growth. • Ensures the company remains competitive over the long term.

• Cost effective. • New staff, new ideas and fresh growth- overall improvement for the company.

However there are also some negatives: • The overall planning is needs to be effective and complete otherwise it could be damaging to the company. • CEO’s push to force through the changes is causing divisions within the company. • Potential loss of the core quality of the company (traditional, made in USA, etc.) • Risk alienating current customers.

Cite this essay

Lakeland Wonders Case Study. (2017, Feb 15). Retrieved from https://studymoose.com/lakeland-wonders-case-study-essay

How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay

Not Finding What You Need?

Search for essay samples now


Your Answer is very helpful for Us
Thank you a lot!