Kraft Foods Essay
Kraft Foods Group, which is one of the most famous food and beverage companies in the world, has a wide and significant impact on socio-economic and lives of people all over the world. It was founded in 1852. It produces and sells packaged food and beverages including snacks, beverages, cheese, convenient meals and various packaged grocery products. Kraft Foods operates in more than 70 countries, primarily in the US and Canada. And it sells its products in more than 150 countries. (Kraft Foods, 2009).As one of the fastest growing food manufactures in the Australian, Kraft Foods is changed to Mondelēz International .It employ more than 3500 employees who work across a range of activities and try to use the new name and new look to serve the customers.
To ensure the sustainable development of the company, Kraft Foods takes the economic, social and environmental issues into consideration and tries to achieve ever-changing social expectations. As an influential food company, Kraft Foods makes great effort to contribute to society. It is aware of that hunger is a very serious issue among the society and keeps fighting with it. Kraft Foods expands cooperation with other company and donate food to food bank and other hunger relief centres to help provide products for the food drive (Safeway and Kraft, 2012).Many efforts at fighting hunger and contribution to society can be found all over the world by Kraft Foods employees ((More than 20,000, 2010) . However, in food safety, several recall cases in 2014 caused detrimental impact on company’s image. This critical essay will explicitly examine Kraft Foods’s actions and their implications on society.