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Jollibee Healthy Food

Paper type: Essay
Pages: 1 (181 words)
Categories: Fast Food, Food, Health, Healthy Food
Downloads: 28
Views: 21

Growing concern and conscious on health food Fast food are generally considered as junk food by health concerned customers. They are said to be the main cause of over weighted children, and the cause of main sickness such as high blood, diabetes and others. Soft drinks are the major beverage served which is one of the major concern.

Therefore, Jollibee should consider come out with healthier food which would cater to local needs internationally.

5.0 Question 3 What recommendation would you make to their senior marketing executives going forward? What should they be sure to do with their marketing? In view that since the early 1980, Jollibee was trying to expand its international business in many countries which include Singapore, Taiwan, Indonesia, Saudi Arabia and Malaysia but all ended up in failure.

The was mainly due to unclear partnership agreement resulting in misunderstanding and partners taking advantage on Jollibee. Therefore, the following recommendation are given to Jollibee to assure the success in future.

To choose the right partner and right location to go global Jollibee should be careful in choosing partners.

Cite this essay

Jollibee Healthy Food. (2020, May 09). Retrieved from https://studymoose.com/jollibee-healthy-food-essay

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