John & Marsha Kitchenette

Categories: CookingFood

EXECUTIVE SUMMARY:

MISSION

The kitchenette is to be known as the best in the area, providing quality foods, fast and efficient service, and to give our customers a delectable experience.

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THE BUSINESS AND MANAGEMENT

John & Marsha Kitchenette is located in the area of Bayanan, Muntinlupa CIty that serves affordable, quality meals in a comfortable home-like food place. The kitchenette's management consists of the following employees such as the chef, the waiting staff, and manager.

OUR PRODUCTS

The products that we offer are the Spicy Ribs - served spicy and sweet taste of the sauce along with the tenderized pork, Kare-Kare - served with the unique peanut butter sauce using different spices, and the Stirred Fried Beef with Broccoli - the beef is cooked at a certain heat with the sauce consisting of different spices.

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COMPETITIVE ADVANTAGE

Our kitchenette differentiates from the other kitchenette is that we serve affordable, quality meals that our customers can taste the unique flavors of our dishes while providing a delectable experience.

CURRENT MARKETING SITUATION:

In the food industry, food has different varieties because people have distinct buying behaviour especially on food as it is part of our needs. We market our business through the quality of the food, according to our research and observations, many of us would want to dine in a comfortable and home-like food place as suggested of our family or friends whom experienced the taste of the food.

MARKET DESCRIPTION:

In the area of Bayanan, Muntinlupa City has a population of 36, 673 according to the 2018 Philippine Standard Geographic Code.

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Most of the people in the area of Bayanan are around the middle class to the lower class within the age of 17 - 40, who needs an affordable but a delicious meal to eat during lunch break. The people who work at the nearest public transportations, terminals, and call center companies, the students at the nearest schools as well as the people who commute are our potential customers.

TARGET SEGMENTED CUSTOMER NEEDS CORRESPONDING FEATURES / BENEFITS

People who work at public transportation, terminals, and call center companies

  • Nearest food place to dine.
  • Comfortable place to converse with their co-employees / workers.
  • Affordable, healthy but delicious meals. · The kitchenette is located near the public transportations, terminals, and call center companies.
  • The atmosphere of the kitchenette is comfortable and home-like.
  • The dishes served are freshly cooked, delicious, and affordable.

Students

  • Affordable, but delicious meal that fits their weekly allowance.
  • The dishes served are freshly cooked, delicious, and an affordable price for students.

People who commute

  • Nearest food place after traveling from their previous destination.
  • Affordable, but delicious meals.
  • It is the nearest food place in the public transportations and terminal and can easily be spotted.
  • The dishes served are freshly cooked, delicious, and affordable.

In addition to this, people are more comfortable to dine at a place where they feel like it is still at home - where they could converse with their co-employees and fellow students while eating the delectable taste of the meal served to them.

PRODUCT REVIEW:

As the kitchenette that aims to serve the best dishes in the south, because of the unique taste of its flavors. The products we serve continues to innovate as the taste of our customers changes widely.

PRODUCT FEATURES OF THE DISHES PRICE

Spicy Ribs

  • It has a spicy and sweet taste by using the ingredients of organic "labuyo" and special pepper.
  • The pork is tender and juicy. Php 45

Kare-Kare

  • It holds natural peanut butter flavor as well as the tenderness of the pork.
  • It has a special sauce and uses different spices to make up the dish's unique flavor. Php 45

Stirred Fried Beef with Broccoli

  • It holds the juiciness flavor of the beef and it is tenderized to a certain level of heat.
  •  It has a special sauce, seasoned with different spices. Php 50

We conduct a deletable experience for our customers, especially during difficult times, we serve them well, we train each other that the value of our business provides conducts healthy living with our customers. With the dishes that we serve, we want the people to have the desire to dine again at our kitchenette, not only because of the food, but also the wonderful experience that they will receive.

COMPETITIVE REVIEW:

We have many food place competitors in the area of Bayanan, Muntinlupa City, and the following are the established competitors:

COMPETITOR MODEL FEATURES PRICE

  • Taste And Joy Barbecue and Budget Meals
  • Palamig Menu · Affordable meal and it is located on the highway premises. P40-P60
  • Nida's Eatery Filipino Dishes · Affordable meal and it also serves unlimited rice. P30-60

CHANNELS AND LOGISTICS REVIEW:

John and Marsha Kitchenette will distributed to the kitchenette alone. The suppliers will transport to the kitchenette place. Our Ingredients will come from these companies and to be delivered to the kitchen.

  • · Ram Food Product, Inc.
  • · Unilever
  • · Del Monte Philippines, Inc.
  • · HDR Foods Corporation
  • · PepsiCo
  • · San Miguel Food and Beverage, Inc.
  • · Mondel?z Company
  • · Monterey Company

And other ingredients and needs will be bought on a vegetable dealer on Tanawan, Batangas, and to the poultry, and beef will be bought on a Meat , Poultry Shop on Kuya J Dealer.

Updated: May 19, 2021
Cite this page

John & Marsha Kitchenette. (2019, Dec 18). Retrieved from https://studymoose.com/john-marsha-kitchenette-essay

John & Marsha Kitchenette essay
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